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Entrepreneur Advice:
Michael Gerber
www.inthedreamingroom.com
   
About Michael Gerber

The Small Business Revolution Has an Impassioned Leader Every revolution has a leader...to awaken the spirit, to champion the cause, to lead the charge! Business visionary, entrepreneur, best-selling author and Chairman of E-Myth Worldwide, Michael Gerber has been leading a Small Business Revolution before anyone knew there was one! He called it The E-Myth Revolution, and over the past two decades, he has indelibly touched hundreds of thousands of small business owners throughout the world with his brilliantly insightful, original E-Myth message. Michael Gerber's E-Myth Point of View embodies his commitment to personal growth and the realization that a business owner's purpose in life can be actualized through his or her business. Michael Gerber's efforts, his message--his very life's work has been to empower business owners to gain more freedom, more money, more time, and more life.



Recent Article:

A Letter To The One Who Wants to Know - For more on Michael Gerber visit www.inthedreamingroom.com

By Michael E. Gerber Chief Dreamer Dear Voyager, Dear Dreamer, Dear Friend…

The reason you are reading this letter right now is because you have expressed an interest. An interest in business, an interest in more life. You are interested in improving your business, or creating a new business. You are interested, most of all, in improving your life.

If that is true, then this letter is indeed meant for you.

Because this letter is written to share with you the Truth.

And the truth is this:

Only a small fraction of people in the world will ever start a business of their own, and, once started, only a few of the many will ever improve their business to the point that they have actually positively transformed their life.

Understand, it is not a rule that very few people will transform their lives…emotionally, physically, mentally, spiritually, financially…but it is close to that. When you understand the forces that fight you at every step, you will begin to understand why the odds are so much against you.

Force # 1: The Law of Momentum.

Think about your car. Imagine yourself driving along at 60 miles per hour. You suddenly see a dog running across the street. Your eye tells your mind, Alert, Alert, Alert! By the time your mind converts the message from your eye into an actionable decision, your car has moved 132 Feet. Your mind tells your right foot to step on the break. By the time your foot responds your car has traveled an additional 44 Feet. Your foot responds and steps on the brake. By the time your car stops it has traveled another 66 Feet. In only 3.5 Seconds your car has traveled a total of 242 Feet from the moment your eye warned your mind, which told your foot, which pressed on the brake, to tell your car to Stop!

Your life is exactly the same. It operates under the law of momentum.

Your life has a momentum all its own. You are like your car, going down the freeway of your choice at 40 or 50 or 60 or 90 miles an hour. Something catches your mind’s attention. Your mind deciphers what that something is telling you. Your mind then says, Stop, or Turn, or Slow Up, or, even worse, can’t make a decision because of lack of information, or too much information, or simply becomes frozen with fear of the unknown. Your mind sends either a clear or an unclear or no message of instruction to your “foot” on the peddle of your life, and your foot does what you have asked it to do.

But, by the time your foot acts, it could be, too late, too early, or the wrong action to take.

But, whatever it is, it takes a long, long time for your foot to press down on the brake of your life’s momentum.

In some cases it can take years!

Yes, Momentum challenges every one of us. But, it is only the First of Six Laws.

Force #2: The Law of Stagnation But, Momentum isn’t the only Force you have to contend with in your life. There is also the Law of Stagnation. The Law of Stagnation accrues over time and experience to organize your life – your body, your emotions, your mind – into an automated set of responses to all the messages coming to your body, your mind, your emotions. Over time, and over the accumulated experiences you have had, you learn to organize information into a set of predictable responses…don’t touch the hot stove, don’t fall in love, don’t take chances beyond those which provide predictable positive experiences. These standardized responses become your habits. And your habits form your personality. And your personality defines how you do what you do without ever asking why you do it. This characteristic of man forms the Force of Stagnation, and is even more difficult to overcome than momentum. So it is that someone who has been taught that creativity is risky business, stops being creative. So, too, once you adapt yourself to being practical, as opposed to creative, over time it is less and less likely that you will come up with a creative idea. Thus, the Law of Stagnation tells you that you are not creative, and every pore in your body knows that to be true. Because, of course, you aren’t. But, the truth is far different than that. It is not that you are not creative, it is instead that you have chosen not to be creative in order to avoid the risk of making dangerous decisions that threaten your life. Which brings us to The Law of Small Steps.

Force #3: The Law of Small Steps As the Law of Momentum and the Law of Stagnation take their part in your life, so does The Law of Small Steps. This could also be called The Law of Caution. Or The Law of Inertia. This Law describes the world as a dangerous place. Once you learn that it takes a long while to stop the car of your life when it’s going too fast; once you learn that your life is like a giant ship that is very difficult to turn; once you see what happens when you challenge these two laws, your mind, your body, your emotional centre begin to adjust to the mandate that a journey is no more than a measured number of steps. And that it is best, if you are going to travel safely while intending to reach your life objective, in other words, travel in comfort, it is best that you take each one of those steps slowly. That life best lived is a life of small steps. What happens when one begins to live in accordance with The Law of Small Steps is that it becomes, over time, difficult to take large steps, or fast steps, let alone giant leaps. A life of small steps creates a momentum all its own, a stagnation of a very special sort. Just try it. Go outside. Walk down the sidewalk while taking small steps. To take small steps quickly is a weird and awkward exercise, isn’t it? Do you see what we mean when we say that the Law of Small Steps forms a momentum all its own? Do you see what we mean when we say that the Law of Stagnation as created by The Law of Small Steps possesses an energy that is peculiarly difficult to change? Do you see why the Law of Small Steps has such a powerful impact on a life’s momentum? Well, then, let’s take a look at Law #4: The Law of Failing Imagination.

Force #4: The Law of Failing Imagination As true as the first three laws are, the fourth law, The Law of Failing Imagination, is produced through an unfailing inability to avoid the affect of the first three laws. As one experiences the Law of Momentum, the Law of Stagnation, the Law of Small Steps, and their forceful impact upon our choices, one loses his or her natural ability to imagine, to envision, to see the patterns that make up the world, to conjecture, to create, to paint pictures that don’t exist anywhere but in your mind’s eye. And as one gives oneself up to the forces that press down upon every human being in the course of a life, as one passively declines to move forward of one’s own volition, as one gives in to the static drivers from which all conclusions are reached but the most active, the most creative, the most dangerous, the most risky, the most joyful, at each and every automatic step forward the imagination begins its steady decline. What use imagination when my feet know exactly where they are going to be placed next? What use imagination when the mind knows exactly what the day is going to look like, and the next, and the next, and the next? What use imagination when there is nothing but the same to imagine? What use imagination when the primary skill is that of memory? Because in the world of the Six Laws, Memory becomes the primary Life Force.

Force#5: The Law of Failing Memory

But, even as Memory becomes the primary life force, we begin to fail to remember. The first thing we begin to fail to remember is our selves. Who am I becomes a meaningless question when the answer is so obvious…why I am he or she who lives like this! In a plain world in which imagination serves no purpose unless it be to stimulate my lowest passions. And even then, fantasy, which is imagination’s poorest cousin, only serves to stimulate old memories and desires, the desires of adolescence. Thus it is that pornography and other consumables fill the airwaves, fill the down time, fill the flat places within which our lower selves live. Not live, exactly, because habit and automation of the Self is not true living, is not true feeling, is not true creating, is not true experiencing, is not truly human at all! It is instead, the function of a being who has forgotten what it means to be a being. Who has forgotten what it means to be awake. And, because one has deadened his true being by giving in to the 6 Forces, even our Memory begins to fail us. Our true memory is replaced by our automated memory, the dead shadow memories which live in the cells of our automated responses to momentum, stagnation, small steps, failing imagination…the dumbing down of our selves.

Force#6: The Law of Self Negation All of which leads to The Law of Self Negation, in which the Self is reduced to the No-Self. The No-Self which believes that this is all there is. The No-Self which lives in the locus of cynicsm, which believes that this world is the only world. That these forces are the only forces. That this life is the only life. That there are no Miracles because we long ago failed to see miracles. That there is no Mystery because we long ago failed to be awed by Mystery. That there is no meaning because we long ago failed to believe in meaning. That there is no Surprise possible, because all surprises long ago became repeated as no surprise, and the one before it, and the one before it, and the one before that. When we live safely, act safely, dream safely, and pray to safety is it any wonder that the threat to safety is the only surprise we are moved by? When we are threatened, we are alive. When we are threatened, we are awakened, if only for a moment, but even then, after a time, it becomes harder and harder to threaten us. We choose not to be threatened. We deaden our senses to threat. So even those who would threaten us, find it almost impossible to threaten us, we who are willing to take small steps, to live slowly, to awaken only at the last moment, even then, when the threat is no longer a threat but an actual terrorizing reality. And so it goes, and so it is, and so it will be until we choose instead to live by the Law of Affirmation.

Force #7: The Law of Affirmation

Affirmation is the Law of All Great Works. Affirmation assures that Denial does not set in. Denial is the product of the first Six Forces which are the product of the first Six Laws which is the generator of all Passive Resistance. Passive Resistance is the Energy Field that is generated when the Negative Forces say No to Affirmation. Affirmation always produces the Forces that say No. Yet it is only Affirmation that can overcome those Forces once they appear in our Path. It is at the moment when those Forces appear, at the juncture when the collision between Affirmation and those Negative 6 Forces occurs that Living Memory, the Memory of Self, has the most power to overcome the Resistance of the Negative Six Forces, which are themselves the incubator of the Negative Six Laws. It is at that locus where I Am presents itself that life occurs. At that moment, that very instant where the forward movement of Affirmation and that Denial Movement meet, that life presents itself with all of its power. It is what occurs then when I AM that determines a human being’s existence. It is only then, where I AM presents himself/herself to the Forces of Being and Denying that Life exists. It is only then when The Force of Affirmation and the Denying Forces collide that true being, true revelation, true passion, the vibrant living ecstasy of which living is the name we give it. It is that which God has created. And it is dreaming which is the product of being. And it is through dreaming that we awaken Affirmation as the Force of All Good. Dreaming about our Life’s purpose. Dreaming about our Life’s Mission. Dreaming about our life’s Vision. Dreaming as a result of that sacred collision. Dreaming because I AM, and so are you.



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