Why is Marketing your Small Business so Hard?

That’s the question that countless small business owners have posed to long-time marketing coach John Jantsch and it’s the very question that led him to writing Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. I wrote the foreword for the book and it’s available now.

John’s practical marketing advice appears in publications such as Inc, Entrepreneur, Fortune Small Business, and Business Week. His blog and web site were named a Forbes favorite for small business and marketing.

Forbes had this to say about Duct Tape Marketing – “Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."

Marketing is the life-blood of any business and John has compiled and easy to use guide that will allow you to approach your marketing in a systematic manner, using proven marketing strategies and tactics.

The book is broken into three sections that teach you how to apply sound marketing principles to your business. They will teach you the following essentials:

First, learn the basics necessary to get customers to know, like and trust you. – Defining your ideal client and discovering your core marketing message will allow you to create a solid marketing strategy.

Next, master the essential Duct Tape Marketing system components to get your customers to contact and refer you – You must have a steady stream of leads to grow your business. Duct Tape Marketing covers in depth what works for small business advertising, referral marketing and public relations.

Finally, really get on a roll by discovering what really works and tuning your business to do more of it. Creating a powerful marketing plan and the actions to go with it are the keys to turning marketing into a system.

Jantsch does a good job of dispelling the marketing hocus-pocus by making proven marketing strategies practical, accessible and applicable.

I recommend every small business acquire a copy of Duct Tape Marketing TODAY by visiting www.amazon.com

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