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| About Michael Gerber |
| The Small Business Revolution Has an Impassioned Leader Every revolution has a leader...to awaken the spirit, to champion the cause, to lead the charge! Business visionary, entrepreneur, best-selling author and Chairman of E-Myth Worldwide, Michael Gerber has been leading a Small Business Revolution before anyone knew there was one! He called it The E-Myth Revolution, and over the past two decades, he has indelibly touched hundreds of thousands of small business owners throughout the world with his brilliantly insightful, original E-Myth message. Michael Gerber's E-Myth Point of View embodies his commitment to personal growth and the realization that a business owner's purpose in life can be actualized through his or her business. Michael Gerber's efforts, his message--his very life's work has been to empower business owners to gain more freedom, more money, more time, and more life. |
Recent Article:
You think it's simple don't you?
- For more on Michael Gerber visit www.inthedreamingroom.com
Well, creating an entrepreneurial business isn't simple at all. Nor can you buy one.
In fact, businesses you buy are not built for entrepreneurs. They're built for technicians and managers.
They're built for people who want to work IN the business, not for people who want to work ON the business as true E-myth advocates do.
The truth is that very few businesses of the millions that are started every year are entrepreneurial businesses. Most are simply jobs for the people who own them.
So, if you are determined to own your own business, and are equally determined to do it as a true entrepreneur would, the following are the six rules of engagement:
1) Do not look for a business to buy. As a true entrepreneur you will rue the day you did.
2) Which means that you are going to begin the process from scratch. This is where the most fun is.
3) Start the process with nothing in particular in mind. Just because you bake "incredible, mouth watering pies" do not start a pie business. Do not, do not. You will rue the day you did. Instead, begin to look around at every transaction you see. In hotels when you visit one. In restaurants when you visit one. In a shoe store, a department store, at the counter at the airport, in a travel agency, at Walmart, at Starbucks, at McDonald's. Yes, everywhere. And ask yourself this question: "What's missing in this picture?" And then see what comes up. You'll begin to notice a lot that's missing. More than you can possibly imagine. Write down what you see in a pad you carry with you wherever you go. Create a headline on the pad which says: Opportunities Worth Pursuing.
4) At the end of every day review your Opportunity pad to summarize what you discovered that day. Mark whatever seems worthy of further scrutiny with a red pen. Review those marked the following morning and see what comes up. Write what comes up in a separate pad called Significantly Interesting Things. As time goes by you will begin to become more and more interested in the Significantly Interesting Things among the Opportunities Worth Pursuing. You will begin to discover (what a wonderfully entrepreneurial word that is!) what a wonderfully surprising world the true entrepreneur lives in. That there are significantly interesting things worth pursuing everywhere you look. And each of them will tell you more about what doesn't work in the world, about what's missing in this picture. And each and every one of those missing pieces in the puzzles called businesses are pointing to entrepreneurial inventions waiting to be created by you.
5) Gradually, your entrepreneurial imagination will begin to focus in on one or two or even three really interesting problems which need solving, some more than others. Those are the ones you are looking for. For example, my wife, Luz Delia, and I are on a Dreaming Room Tour. Luz Delia is just recovering from a herniated disk and needs to be met with a wheel chair at the airport. Of course, and despite the advanced notification and agreement with the airlines that a wheelchair be made available to us, the wheelchairs have failed to show up at any of our destinations. You can imagine how frustrating that is to someone who can't move without a wheelchair, as well as to her husband who is accompanying her! What's missing in this picture? I continued to ask myself as the problem appeared over and over again. Well, to make a long story short, what's missing is a dispatch system to provide the requisite number of wheel chair porters, the number of wheel chairs needed, with a real time projection of exactly what was needed, where it was needed and when. Plus a management system that is accountable for the on time delivery of wheel chairs where and when they are needed. How many wheelchairs do you suppose are needed at an International Airport? I have no idea. But the problem tells me that there is an opportunity waiting to be fulfilled, and, if so, a truly entrepreneurial business waiting to happen.
6) And, finally, once you have lined up your sights on Opportunity Worth Pursuing # 1, the next thing you need to do is to write your Concept Paper or White Paper detailing the opportunity as you see it, a thorough description of the opportunity, the business form it will take, and the investment needed to build your prototype. Once your White Paper is completed, dated and numbered, place it in a Binder called Business Opportunities Worth Pursuing and set it aside for a while. And begin the process all over again. As a budding entrepreneur you should find yourself with a binder bursting with wonderfull opportunities for new ventures waiting for you to pursue them.
More about this fascinating process another day.
Until then, come see me In The Dreaming Room. You can find dates and times elsewhere on this website.
You think its simple dont you - To learn more about this author, visit Michael Gerber's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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