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Entrepreneur Advice:
Paul Kedrosky
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About Paul Kedrosky

Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.



Recent Article:

Credit Cards, Preference Reversals, and Debt - For more on Paul Kedrosky visit paul.kedrosky.com

My friend Herb argued in a recent column -- and I'm paraphrasing here -- that "debt is high and the end is nigh". I cordially disagreed with him on CNBC during one of our twice-weekly on-air visits, in part because I'm more sanguine about debt, about people's general competence to make basic financial decisions, and about changes in the economy that have made it rational for people to have more debt than they did in the past. I'm also considerably less convinced about the quality of the NIPA data (it overstates expenditures, and understates income) etc.

But I digress. The bottom line, economically speaking, is can the average person be trusted? Not people at the margin, because they're all mad, but the average person. Can they hold off their baser selves and postpone consumption when offered credit? There is oodles of research in this area, but I ran across an interesting talk from MIT tonight, which gets touches on some of this, and along the way points out the following:

[Some research] demonstrates that people like to save the best for last. In ordering a sequence, study participants chose to eat strawberries, then liquorice, and then jelly beans -- holding out for “the better thing later,” in this case, the sweetest treat. In another example of people preferring “improving sequences,” subjects chose to dine at a quotidian Greek grill first, followed by a fancy French restaurant.

But in a “weird preference reversal,” people chose to pay more for a “declining sequence,” where they would eat first at the expensive French restaurant, and then at the Greek grill. There is incoherence in people’s preferences, which has long puzzled thinkers from different disciplines.



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