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Death, Public Speaking, and Seniors' Homes

Written by: Paul Kedrosky

Article Overview: Lots of us like to blithely retail the cliche about people being more afraid of public speaking than death, but I was caught up abruptly by an analogous finding in scanning some market research today on senior citizens in America:

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Death, Public Speaking, and Seniors' Homes

Lots of us like to blithely retail the cliche about people being more afraid of public speaking than death, but I was caught up abruptly by an analogous finding in scanning some market research today on senior citizens in America:

When asked what they fear most, seniors rated loss of independence (26%) and moving out of home into a nursing home (13%) as their greatest fears. Death was cited as the greatest fear for just 3% of seniors.

Sad, and thought-provoking.

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Home > Entrepreneur-Advice > Paul Kedrosky > Death Public Speaking and Seniors Homes
Article Tags: cliche, fears, market research, moving out of home, nursing home, senior citizens, seniors

About the Author: Paul Kedrosky
RSS for Paul's articles - Visit Paul's website

Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.

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