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Entrepreneur Advice:
Paul Kedrosky
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About Paul Kedrosky

Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.



Recent Article:

Extreme Value Theory and Jeff Smith - For more on Paul Kedrosky visit paul.kedrosky.com

There is a intriguing story in today's San Diego paper about one Jeff Smith, a resident of Escondido, California. His house was about two miles from the further advance of the recent wildfires here -- and it was gutted by fire.

How did it happen? Probably wind-borne embers that were carried to his house, and then caused his shake-shingle roof to catch fire. He was downwind of the main fire, and his type of roof is highly flammable, the sort of thing that people in wildfire areas are strongly encouraged to replace.

Nevertheless, it's an interesting example of extreme value theory at work: He is an outlier, with no-one around him catching fire, even those with a similar roof type, and yet his house burned. Some people are baffled at what happened, but in a sense it's predictable -- outlier cases like, while unhappy for those caught out, are part of dynamic, risky systems.



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