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Fred's Five Rules for Product/Market Fit



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Sorry, You Can’t Be My Online Friend - By Paul Kedrosky

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Love this: Fred Wilson's five rules for product/market fit at startups. I can almost always spot the MBAs pitching me -- there's zero obsession.

1.Early in a startup, product decisions should be hunch driven. Later on, product decisions should be data driven.

2.Hunches come from being a power user of the products in your category and from having a long standing obsession about the problem you are solving.

3.Domain expertise to the point of obsession is highly correlated with the most successful entrepeneurs in our portfolio.

4.Ideas that most people derided as ridiculous have produced the best outcomes. Don't do the obvious thing.

5.Monetization should be native and improve the experience for users.


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Sorry, You Can’t Be My Online Friend - By Paul Kedrosky

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About the Author: Paul Kedrosky

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Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.
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