Tweet

Offline is the New Online is the New Offline

Written by: Paul Kedrosky

Article Overview: Funny how these things go. For a while we all happy with disconnected apps, tools like Word, Powerpoint, Access, and Excel that were PC-only software. And then it was cool to discover online apps that could do many of the same things, or at least useful variants, like Gmail, Writely, etc.

Offline is the New Online is the New Offline

Funny how these things go. For a while we all happy with disconnected apps, tools like Word, Powerpoint, Access, and Excel that were PC-only software. And then it was cool to discover online apps that could do many of the same things, or at least useful variants, like Gmail, Writely, etc.

Now, however, we have seemingly come full circle. The current Big Thing in online apps is offline functionality. There is, for example, buzzing about an upcoming version of Writely that supports offline editing and saving. Today at Web 2.0 Summit we had Zimbra announcing offline usage of that very nice email software.

Pragmatism is finally resurgent. The real world of business is online and offline and online, and so, finally, is a broader swath of the available software tools.

Related Articles
  How Many Poles Do You Have In The Water?
  Differences Between Marketing Your Business Online Vs. Offline
  An online presence is the answer to beating the recession
  Offline Marketing for Website Promotion
  The Main Advantages of Online Businesses over Offline Businesses

Article Tags: available software, email software, full circle, pragmatism, real world, software tools, summit, swath, variants, writely



Related Forum Posts
Money I made while in School - While in university I did have a Student Loan (still paying that bugger off) and had a part-time job as a Call Center agent (inbound). *Canada* I also designed websites (outsourced all the work). I just worked on getting new customers, managed the projects to completion and helped create Marketing Plans for my clients (Online and Offline). *Canada* When I was studying the in the States I also made some money as a Part-time Flight instructor. *USA*
Re: Apologizing for my absence, and an update... - Apology accepted and thank once again for reviewing my copy of [i:3v8lr26m]Offline Cash Magic[/i:3v8lr26m] report
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Kevin's Case Study #11 - A New Forum Category? - [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j] I completely agree! Those are all just "internet marketing" as far as I am concerned. And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling with Humor (and a Sorry Butt)

How to Sell to the Price Driven Customer

Intro to Search Engine Optimization

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.