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Entrepreneur Advice:
Paul Kedrosky
paul.kedrosky.com
About Paul Kedrosky

Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.



Recent Article:

Peter Bernstein on Amaranth: Better to be Wrong Than Too Right
- For more on Paul Kedrosky visit paul.kedrosky.com

Peter "Against the Gods" Bernstein has delivered the most choice quote so far on the Amaranth hedge fund meltdown:

"What happened to that hedge fund shows that when you're really right, you always overstay the position and that's when you get murdered. It's better not to be right so much.''

It's a lovely quote, and so spot-on. Diane Vaughan called it "normalization of deviance" in her classic book on the sociology of risk, but the gist is the same: Humans who are rewarded too often for taking ill-understood risks (or at least are not penalized) normalize the risk, and then take on even more risk. One day, of course, the whole edifice almost inevitably comes crashing down, sometimes literally, as in the case of the low-temperature launch of the space shuttle Challenger, which is Vaughan's subject.





Peter Bernstein on Amaranth Better to be Wrong Than Too Right - To learn more about this author, visit Paul Kedrosky's Website.

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