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Smoking and the Representativeness Heuristic

Written by: Paul Kedrosky

Article Overview: A great example of the representativeness heuristic at work:

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Smoking and the Representativeness Heuristic

A great example of the representativeness heuristic at work:

The more a high school student overestimates the percentage of people in the general population who smoke cigarettes, the more likely he or she will be to smoke, according to a recent study. And, nine out of ten (93 percent) high school students overestimate the percentage of people who smoke in the United States.

... On average, they believe over half (56 percent) of Americans are smokers, while the actual figure is less than half that.

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Home > Entrepreneur-Advice > Paul Kedrosky > Smoking and the Representativeness Heuristic
Article Tags: cigarettes, high school students, population, representativeness heuristic, smokers

About the Author: Paul Kedrosky
RSS for Paul's articles - Visit Paul's website

Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.

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