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The Trouble with Beta Invites

Written by: Paul Kedrosky

Article Overview: I get a lot of invites to trial new beta program/services/products, etc., and I only have time to try a subset of them. It amazes me, however, how many people invite me to try something, without actually having a succinct, benefit-driven way of telling me why I should bother.

The Trouble with Beta Invites

I get a lot of invites to trial new beta program/services/products, etc., and I only have time to try a subset of them. It amazes me, however, how many people invite me to try something, without actually having a succinct, benefit-driven way of telling me why I should bother.

Not to pick on Wixi, but it was the following email today that put me over the edge:

"Hello ,

After successfully launching at Techcrunch40, Wixi is extending our next round of Wixi Beta invites. We are happy to announce that you have been selected to participate in the Wixi Beta Test program with UNLIMITED storage to upload and share all of your media files!

Create your wixi, add new friends and share files with them!

Please click here to start your registration (if the link doesn't work, copy and paste into your browser):
http://XXXXXX

We hope to see you soon inside with the other Wixi Beta testers. We'd love to get your feedback and learn about your experiences. If you have interest in interviewing Arthur about the product, or would like any further information for a write-up, please don't hesitate to contact me directly. Our digital press kit - with bios, background and images - can be found online at: http://main.wixi.com/wixi_about.php."

Right, but what the hell does it do and why should I bother?

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Article Tags: arthur, benefit, beta program, beta test program, beta testers, copy and paste, email, experiences, hell, images, love, new friends, share files, storage, subset, wixi



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