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The Trouble with "Out of the Box" Thinking

Written by: Paul Kedrosky

Article Overview: In an interview in Fortune magazine, writer Michael Lewis nails something important about the current ardor for innovators and entrepreneurs:

The Trouble with "Out of the Box" Thinking

In an interview in Fortune magazine, writer Michael Lewis nails something important about the current ardor for innovators and entrepreneurs:

It's now very fashionable to be an innovator and to be a change maker. You get lots of people throwing the terms around. People think they are more unusual than they are. Whenever you see someone say, "I like to think outside the box," you know that they are so deeply in the box that they'll never get out.

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Article Tags: ardor, fortune magazine, innovator, innovators, magazine writer, michael lewis, nails



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