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Entrepreneur Advice:
Paul Kedrosky
paul.kedrosky.com
   
About Paul Kedrosky

Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company.



Recent Article:

Trimming Startups, One Inscrutable Position at a Time - For more on Paul Kedrosky visit paul.kedrosky.com

From Lucy Kellaway in the FT, a rule that I'm going to apply at more startups:

[Imagine] you are sitting next to a stranger at a dinner party and you have to describe your job in one sentence that they can understand. If you fail this test, you are either a nuclear physicist or your job shouldn't exist.

In fact, every manager should get each member of their team to do this. My guess is that great misunderstandings will be uncovered, and great savings made. If any member of your team can't tell you simply what their job is you should fire them, move them, or give them something proper to do. If none of them knows what their job is, then you should fire yourself.

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