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U.S. TV Networks: This InterWeb Thing is Not a Fad

Written by: Paul Kedrosky

Article Overview: Apparently the major TV networks have conceded this InterWeb thing may not be a fad after all:

U.S. TV Networks: This InterWeb Thing is Not a Fad

Apparently the major TV networks have conceded this InterWeb thing may not be a fad after all:

To launch their fall lineups, the major networks are turning to the Web like never before, offering viewers the chance to see premiere episodes for free and producing original content around their new series that doubles as entertainment and advertising.

All the networks except ABC are putting out at least some of the pilot episodes of their upcoming series on the Web and off, while ABC is limiting sampling opportunities to large screening events. [Emphasis added]

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Article Tags: abc, fad, fall lineups, interweb, major networks, major tv, pilot, premiere episodes, sampling opportunities, tv networks



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