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| About Paul Kedrosky |
| Dr. Kedrosky is currently the Executive Director of the William J. von Liebig Center in San Diego, California. Using an innovative seed capital program, the Center catalyzes the commercialization of technologies from the internationally-ranked University of California, San Diego. Dr. Kedrosky is also a venture investor with Ventures West, Canada's largest institutional venture capital firm, where he is most active in consumer technologies and software. He is currently on the board of Marqui Corporation, a marketing automation software company. |
Recent Article:
What Sequoia Capital Looks for in Startups
- For more on Paul Kedrosky visit paul.kedrosky.com
From VC Ratings:
Elements of Sustainable Companies
Start-ups with these characteristics often foretells the success of a business and the likelihood of it becoming a sustainable, enduring company. We like to partner with companies that have:
CLARITY OF PURPOSE
Summarize the company’s business on the back of a business card.
LARGE MARKETS
Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
RICH CUSTOMERS
Target customers who will move fast and pay a premium for a unique offering.
FOCUS
Customers will only buy a simple product with a singular value proposition.
PAIN KILLERS
Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.
THINK DIFFERENTLY
Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
TEAM DNA
A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.
AGILITY
Stealth and speed will usually help beat-out large companies.
FRUGALITY
Focus spending on what’s critical. Spend only on the priorities and maximize profitability.
INFERNO
Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.
What Sequoia Capital Looks for in Startups - To learn more about this author, visit Paul Kedrosky's Website.
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