I’ve been building the Trump brand for several decades. But from time to time, landmarks do come along.

Several months ago my son Eric joined us. So my three eldest children are now with the Trump Organization, helping to expand our brand. Don Jr, Ivanka and Eric are all here now. They are my real Apprentices, and they’re doing a great job. They know that I’m demanding, but they are disciplined and very hard workers, so they are a good fit with the Trump Organization.

Having a quality brand is very much like having a good reputation. It’s important to consider that fact, even when you are just starting out. Remember that everything you say and do is important. Actions matter. You are, literally, your own brand whether you have a business yet or not. If you are serious about what you’re doing, taking responsibility for yourself starts now.



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