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Company Loyalty

Written by: Donald J. Trump

Article Overview: If you're in business, do you think your employees are loyal to you and to your company? You probably think they're pretty faithful. But are you really and truly sure?

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Company Loyalty

If you're in business, do you think your employees are loyal to you and to your company? You probably think they're pretty faithful. But are you really and truly sure?

I'm sure the executives at Coca-Cola are still reeling over the secretary who was accused of trying to sell company trade secrets to the competitors over at Pepsi. Fortunately, the executives at Pepsi were honorable and immediately turned her in. She and her accomplices were busted and now face some serious charges.

The case has made Coke and other corporations re-evaluate how to keep sensitive company information safe. It has also made them look at the screening process for hiring. Everybody's careful when they're hiring somebody who is going to handle payroll, someone who is going to be writing checks. But you need to be just as careful when you're hiring someone who is going to have access to your company's most critical information - whether a vice-president or a receptionist.

There's one other way to avoid the problem in the first place. If you make all your employees feel like part of the team - if they all feel as if they have a vested interest in the overall success of your business - then most likely these situations won't happen.

It's lucky for Coke that Pepsi did the right thing and I have a lot of respect for the people at Pepsi for doing it. A lot of competitors might have played a lot dirtier.

In the meantime, what could be so secretive about Coke? Doesn't everybody already know what that stuff is made of?

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Home > Entrepreneur-Advice > Donald J. Trump > Company Loyalty
Article Tags: accomplices, checks, coca cola, coke, company information, corporations, payroll, pepsi, receptionist, sensitive company, trade secrets, vested interest, vice president

About the Author: Donald J. Trump
RSS for Donald's articles - Visit Donald's website

Donald J. Trump is the very definition of the American success story. He has continually set new standards of excellence while expanding his interests in luxury residential real estate, world-class hotels, office buildings, championship golf clubs, gaming, merchandising and entertainment. Mr. Trump is committed to personal and direct involvement in everything that his name represents. This commitment has made him the preeminent developer of quality real estate known around the world.

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Related Forum Posts
Re: From Sales to Marketing Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
How to valuate a business How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Hi everyone Hi everyone - Hi everyone.I am Alex,SEO Analyst on XSEO Company.Nice forum.
Protect yourself from Hackers Protect yourself from Hackers - I received this from a newsletter from FXpro that I subscribed to. Please read and apply In the 21st Century internet is widely used for everyday job. Despite the "ease" and free time offered from internet use, one should be aware of the dangers and be prepared to avoid and safeguard him/herself from any attacks his/her computer may accept or even from the "unwanted" e-mails received. Golden Rules of Protection When using the internet make sure you have an antivirus program installed in order to avoid intrusions in your Computer, If you are using wireless internet connection make sure you have your connection locked, Do not save any official documents on your Computer, such as Copy of Passport, ID, Bank account numbers, copy of cards in case your Computer is hacked or even stolen, Keep all access codes/passwords in a safe place, Do not share an e-mail address with any person, Do not reveal any access codes, passwords to any person, If you are using a public Computer, ie in an internet cafe, make sure you log out any internet sites you have visited before leaving and deleting the cookies in order to minimize the risk of someone following your tracks, Regularly change your passwords on your e-mail accounts, or any other account that requires passwords, Be careful of e-mails received. Always check the e-mail address and in case you believe that this does not come from a person, Company, Organization you might be dealing with always send an e-mail to an e-mail address stated on the person's business card, Company's, Organization website requesting them to confirm that the e-mail address on the e-mail received belongs to them, before you reveal any information, Always have in mind that an established Company/Organization never uses an e-mail address such as g-mail, yahoo, hotmail etc thus always be careful when you are receiving such e-mails, even if it appears to be from a Company/Organization you are dealing with, Always remember that a Company or Organization will never require you to send them your login/password/access codes, When using a website that requires an access code, do not allow the browser to remember your passwords
Business magazines Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.


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