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| About Donald J. Trump |
| Donald J. Trump is the very definition of the American success story. He has continually set new standards of excellence while expanding his interests in luxury residential real estate, world-class hotels, office buildings, championship golf clubs, gaming, merchandising and entertainment. Mr. Trump is committed to personal and direct involvement in everything that his name represents. This commitment has made him the preeminent developer of quality real estate known around the world. |
Recent Article:
On Being a Brand: What's in a Name?
- For more on Donald J. Trump visit www.trumpuniversity.com
I never planned on becoming a brand name. Nevertheless, my wellspring of ideas, my own personal aesthetic, and a variety of circumstances have resulted in an expanding network of interests. Trump has ultimately become a great brand name due to my rigorous standards of quality. The Trump brand carries a promise that whatever bears the name will be elite.
It all started with Trump Tower. I was originally going to call it Tiffany Tower, but good sense prevailed. Trump Tower is my signature building, and serves as the model for my idea of branding. From the start, I wanted everything I did to be of the highest quality imaginable and to be associated with luxury and exclusivity.
The Trump name carries with it a price tag: people pay a lot more to live or rent commercial space in my buildings because of the association with me and my ideals. These ideals are constantly put in practice in ways both big and small. For one thing, I'm an ardent believer in always creating something that's visually striking, like the illuminated seven-story waterfall cascading over finely matched Italian marble in the atrium of Trump Tower. I avoid the commonplace and give tenants and buyers more than they might expect. That's a big part of the Trump brand.
When you're a brand, you are your own best asset, which means you make money while you sleep (as you would with a great real estate investment). Becoming your own asset and adopting the mentality of an investor--making decisions and taking or delegating actions now that will bear fruit later--is the key to wealth creation.
For me, being a brand certainly doesn't mean jumping at the best offers and slapping my name on anything I think people might buy that wouldn't embarrass me. I have to believe in whatever I put my name on, and it has to reflect who I truly am. To do otherwise would be a disservice to me, my loyal customers, and prospective customers.
In a nutshell, my branding strategy is "to thine self be true." Like a lot of pithy wisdom, Shakespeare said it first, and I second it here--and everywhere else I put the name Trump.
On Being a Brand Whats in a Name - To learn more about this author, visit Donald J. Trump's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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