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Times Are Good

Written by: Donald J. Trump

Article Overview: You’re probably wondering what I’m talking about when you see that headline. But I’m talking about what’s happening today, now, in the U.S. I say that times are good because there are still plenty of opportunities out there. In fact I’m a little tired of the negative cloud we seem to be under these days.

Times Are Good

You’re probably wondering what I’m talking about when you see that headline. But I’m talking about what’s happening today, now, in the U.S. I say that times are good because there are still plenty of opportunities out there. In fact I’m a little tired of the negative cloud we seem to be under these days.

Difficult doesn’t necessarily mean negative. Challenging doesn’t have to be negative either. There are ups and downs in every aspect of life and business, and as someone who has survived some major financial upheavals and losses, I think I have some insights to share with you about this.

First of all, things usually manage to even themselves out. Real estate is known for having ‘bubbles’, good markets, bad markets, ups, downs, you name it. But many people, including myself, have endured these cycles and still managed to make a lot of money.

What’s the key? Looking for the upside. Looking for the opportunities that are out there no matter what’s going on.

It’s a fact that when I first entered the real estate business in New York City, the market was terrible. Everyone told me it was the wrong time to get started. Know what? I wanted to go into real estate then and so I did, and look what’s happened. But if I’d listened to those people back in the 1970’s when times were ‘terrible’ I wouldn’t be where I am today. One of my detractors back then, a big New York real estate guy, actually told a friend of mine that “Trump has a great line of s--t, but where are the bricks and mortar?” My answer today is that I am now much bigger in real estate than the other guy. To me, it was a time of great opportunity.

So that’s why I’m saying that times are good. Look at it that way and I’ll bet you’ll find a way to not only survive, but to make a difference.

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Article Tags: 1970s, bet, bricks and mortar, bubbles, detractors, estate business, insights, losses, money, new york city, new york real estate, trump, upheavals, ups, ups and downs, wrong time, york real estate



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Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Does a New Company need a "Big" PR firm? - I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?
Re: Does a New Company need a "Big" PR firm? - [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?[/quote:dmj1i0sv] I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it. I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
Re: Does a New Company need a "Big" PR firm? - I agree with Kevin [quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd] You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!
Re: Info for would be franchisers... - I concur with the above posters. Franchise Times is a very good industry publication.


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