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Wrestling, Ratings and Guerrilla Marketing
Vince's WWE series is consistently one of cable television's top draws each week. The episode on June 22nd garnered the biggest audience in seven years as I had (though scripted) decided to buy USA Network's ‘Monday Night Raw' from Vince. This attracted media attention and many viewers. But Vince ‘bought back' the show and actually fired me. I ‘owned' it for one night.
Was this for real? Yes and no. As entrepreneurs, Vince and I know that unconventional approaches to business and generating a buzz are important keys to success. It's something to think about.
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