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Getting Corporate Sponsorship

Written by: Ask Michael Gerber

Article Overview: "I run an event management and promotions company and put on seminars and events for small business owners. I'm trying to attract major corporations to sponsor my events. I have a strong value proposition and a targeted community of small business owners who attend. I don't have any connections into these large corporations. How do you suggest I break the ice to introduce my company to them without a warm lead in?"

Getting Corporate Sponsorship

"I run an event management and promotions company and put on seminars and events for small business owners. I'm trying to attract major corporations to sponsor my events. I have a strong value proposition and a targeted community of small business owners who attend. I don't have any connections into these large corporations. How do you suggest I break the ice to introduce my company to them without a warm lead in?"

Michael's response is:

You don't need a warm introduction, just a phone.

Call the person you want to connect with telling them you want to interview them.

Tell him or her that it is their kind of leadership that most importantly represents the stories your customer/clients need to hear.

Book an appointment and the rest will come.

M.

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Article Tags: appointment, corporate sponsorship, event management, large corporations, leadership, promotions company, seminars, small business owners, value proposition, warm introduction



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