“How do I go about creating an advisory board for my business?”

The best and only way to select advisors for your company is to think functionally, what expertise do you need most, and who possesses it.

Once, you have made the decision, contact the persons you have identified on your advisor "wish list" telling them that you have great respect for their expertise and you wish to introduce yourself and your company with the hope that they would agree to become a Strategic Advisor.

Certainly you recognize that they have extremely busy schedules, but, given that, you believe once they know your story they will be interested in finding out more about you.

Then schedule an appointment at a mutually convenient time.

The process will accomplish several things: first, it will require you to identify the skills you need to grow your business, and the functions within your business that are inadequately filled; second, it will require you to "package" your story so that you can tell it passionately and effectively to the most critical listener.

Third it will require you to take the risk to approach the unapproachable with confidence. All in all, a wonderful exercise.

Best, Michael Gerber

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
How to Get Valuable Customer Feedback
	As a company owner or leader, read on to discover what you can do to better retain your competitive edge. You will learn how you can better stay close to your customers to find out what they think about the effectiv...
Forming a Franchise Advisory Council
	An advisory council, comprised of franchisees, can help the franchisor understand the franchisees' needs, while providing accurate feedback on programs, suppliers, advertising, and other elements of the franchise pr...
Part 4: Organization & Management
	This section should include: your company's organizational structure, details about the ownership of your company, profiles of your management team, and the qualifications of your board of directors.
Sales Training London: What Opportunity To Improve Are You Wasting
	You're probably doing all this already, but if you're not, I don't suppose you know how much it could be costing you to not take advantage of your best source of customer and competitor intelligence?
PDF Your Board Package
	Thankfully I no longer get fedexed binders of board packages from my portfolio companies in advance of a board meeting. Through the modern miracle of email, the board packages show up in my inbox – hopefully a few ...

---

Related Forum Posts
	Forming an advisory board
	Good Advice for Beating Depression and the February Blahs!
	Advisory Board - Steps 9 & 10
	Creating your own Advisory Board
	Re: Creating your own Advisory Board
	Rich Schefren on Business Systems Video
	High school internship
	Teleseminars