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Entrepreneur Advice:
John Jantsch
www.ducttapemarketing.com
About John Jantsch

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.



Recent Article:

Build Your Boats Before You Need Them
- For more on John Jantsch visit www.ducttapemarketing.com

A lot of folks thinking about starting a business spend all their time doing the typical start-up stuff like incorporating, finding office space, and designing business cards. All good and needed steps mind you, but don’t neglect the most important step.

If you are employed today and thinking about going out on your own, start talking to prospects first, start exploring your ideas with them, start asking them to become clients - before you ever open the doors. In fact, if you can swing it, offer to work for some potential clients for free, before you take the leap. (If you have a job I am certainly not talking about moonlighting at your employer’s expense.)

The thing that many start ups neglect most often is market research. Many failed businesses are so because they never figured out how to get profitable customers. I’m not saying that you spend all your time on research, you know I want you to take action, but you’ve got to start hanging out with your prospects and seeing what it takes to earn their trust and you should do this way before you must do it to eat.

Too many potential small business owners are waiting around for the day when they have a big enough nest egg built to jump right into the deep end while they try to figure out how to build their boat. If you play your cards right you might just get to wade into the safe end of the pond with a sea worthy boat in hand the day your open sign turns around - that’s the leap you should be looking to take.





Build Your Boats Before You Need Them - To learn more about this author, visit John Jantsch's Website.

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Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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