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But What Do I Write On My Business Blog?

Written by: John Jantsch

Article Overview: Man, do I get tired of the question posed in the title of this post.

But What Do I Write On My Business Blog?

Man, do I get tired of the question posed in the title of this post.



Creating content has always been a good idea, if you've got a business, at least one that wants and needs customers, then you need to create lots of relevant content - a blog just happens to make the process a whole lot easier. So, stop thinking about it so much and start writing.



Write what? - everything that happens to you is content if you let it be.



Everything you think, say, read, see, smell, taste, hear, encounter - it's all there waiting for you to turn into something useful for your business. All you have to do is apply it. Life practically vomits content fully at your feet if you just pay attention. Yeah but, yeah but, yeah but, - stop whining and start paying attention with this new radar and watch what happens to your brain.



It's not enough to sit down in front of a computer and think - what should I write today, that's why you're stuck, it's just too hard to create from scratch like that. You've got to start actively taking mental notes all day long. (I carry a pocket moleskin notebook, like the one pictured here, everywhere I go)




Do this and all of sudden you will find that you can:


Turn something you overhear on the bus into a lesson your readers can relate to.

Fully explore the answers to questions your prospects pose over and over again

Tell the story you read on another blog and make it fit a solution you provide

Tell your readers all about the conference you attended

Paraphrase the lyrics of song you heard on the drive home to drive home a point

Share the moments of truth you discovered reading a new book

Introduce visitors to a symphony that's just right for the office



When you begin to look at content creation in this way you will start to filter much of what happens all around you in ways that matter to your clients and prospects - team that with getting your filtered thoughts down on a blog routinely and you'll be amazed at how many ways you grow personally and professionally.

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  B is for Blogging

Article Tags: answers to questions, blog, brain, content creation, lyrics, moments of truth, notebook, paying attention, prospects, radar, relevant content, scratch, share the moments, whole lot



Related Forum Posts
Re: Quote of the Day - "Have the courage to follow your heart an - [quote="GT Bulmer":102twzd2]Hi, Evan: I haven't yet managed to capitalize on the longings of my heart as successfully as Jobs did[/quote:102twzd2] Hi GT - I woke up thinking about this post and I have a challenge for you for May if you're up to it. Here it is: Write the blog post / article you were born to write. Write something that you can pour your heart and all your passion into. Write something where you can change the life of the person reading it. Write something where if you look back in 10 years you'll be really proud of what you created. Can you do that? I'd love to read it (and I bet a lot of others will too!)
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Link Building Tactics - Here is a list of link building tactics to consider: * Build and host useful tools * Offer testimonials on complimentary services * Widgets (and submit them to directories) * Cross link web sites that you own * Write reviews * Promote content on social news sites * Article Distribution * Submit Blog & RSS Feed to Directories * Directory Submissions * Ads on search friendly sites * Sponsor newsletters archived to the web * Job listings * Forum Signatures * Classified Ads
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.


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