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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
But You Do Need To Be Smart Enough to Buy It
- For more on John Jantsch visit www.ducttapemarketing.com
A lot of small business owners are good at what they do. But, they’ve learned that’s usually not enough to grow the business so they get outside help, quite often in areas related to marketing, so they can “focus on what they do best and let others handle the rest.”
While no one can know how to do every aspect of business, and certainly there is work that makes sense to outsource or delegate, there is nothing in your business that you can abdicate.
What I mean by this, for example, is that even though you may never fancy yourself a pay per click advertising expert, if you plan to hire someone who is, you do need to be smart enough about it to buy it. Same is true for SEO, for web design, for PR advice.
It’s risky business to hand over your marketing on faith that someone is simply going to understand your objectives, your customers, your core message better than you. Even the most experienced marketing coach or graphic designer will struggle if you can’t participate in the results of the project. (It’s also important to know how to spot really bad advice - it’s not hard to call yourself a social media or SEO expert!)
I’m going to repeat this - you don’t have to know how to do everything, you do need to know how to buy it and that means you have to invest in educating yourself.
But You Do Need To Be Smart Enough to Buy It - To learn more about this author, visit John Jantsch's Website.
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