Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author
Entrepreneur Advice:
John Jantsch
www.ducttapemarketing.com
About John Jantsch

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.



Recent Article:

Could you pull a Radiohead?
- For more on John Jantsch visit www.ducttapemarketing.com

Radiohead, a wildly popular UK band, shocked the music world by first dumping their record label and then announcing that they planned to make their latest album, In Rainbows, available digitally with a “pay what you think it’s worth” pricing model. You can get it today - Oct 10.

Could you make a product or service so satisfying that people would pay enough, voluntarily, to make it a profitable venture? Perhaps, but maybe that’s not the entire point. What Radiohead has done has created so much buzz that the influx of new listeners to the band may make any potential loss pale in comparison. They have also, according to many in the industry, defined the direction the entire music industry is headed. This strategy is big, fast, hot, fresh to your door in 30 minutes or it’s free, big.

Could you create a marketing strategy that would define your industry? Could you do something so big that your peers (not your prospects) would call you crazy? That’s the brilliance behind the Radiohead model and there’s one waiting out there for you to discover and launch.

It’s in the pricing, the package, the guarantee, the delivery, the repackaging, the service, the people, the marketing, it’s hidden, but it’s there. You catch a glimpse of it if you stop trying so hard to be like everyone else in your industry and look for a meaningful way to stand out.

Ben and Jackie at Church of the Customer wrote about this recently as well.
And a review of In Rainbows - after all it’s still sort of about the music.





Could you pull a Radiohead - To learn more about this author, visit John Jantsch's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.


More John Jantsch

Duct Tape Marketing

Small Business Marketing System



Evan Elite Authors
Cheryl Matthynssens  
Dianne Crampton  
Joe Dager  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Maximize Trade Shows Icon Maximize Trade Shows
Radical Green Business Icon Radical Green Business
Romance to the Dance Icon Romance to the Dance
How Search Engines Work Icon How Search Engines Work
Strategic Alliance Icon Strategic Alliance
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Raising Capital Blogs To Watch In 2008
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008
 
Top 50 Franchising Blogs
Top 50 Franchising Blogs
Top 50 Franchising Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Samali Kakai's Group Kayunga, Uganda,
Samali Kakai's Group
Kayunga, Uganda
SEO For Africa

If I Were A Startup...
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
Robert Iachetta, $372k to $921k in 2 years
Robert Iachetta
$372k to $921k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
David Filo Jerry Yang, Yahoo!
Jim Sinegal, Costco
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The Press Kit
By Risa B. Hoag
     The Home Office - Is it for You?
By Risa B. Hoag
     Getting the Word Out - Using a Media Kit
By Risa B. Hoag

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information