About John Jantsch
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| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006
He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Create Your Own Referral Sales Force
- For more on John Jantsch visit www.ducttapemarketing.com
Joining referral networks like BNI or local chamber groups can be a great way to help you network and generate referrals. The most powerful way to use this strategy, however, is to grow your own.
The key to building your own referral network is to focus on developing relationships with businesses you can believe in thoroughly. I would suggest that the first consideration should always be – what can this business bring to my client and not what can they bring to me. You might start by identifying the top products and services you know your current clientele need and use.
Once you put your group together there are many ways to take advantage of power of this new sales force.
Create a blog network Interview each member for a teleseminar series Create co-branded white papers Do endorsed mailings Put on a group workshop Distribute marketing materials and offers Bundle each others products and services With some careful consideration and a little effort you could build a referral network that would rival any sales force. (I wrote a much longer piece on this subject in my weekly newsletter - visit here)
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Related Articles |
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 Create Your Own Referral Sales Force
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 Joining referral networks like BNI or local chamber groups can be a great way to help you network and generate referrals. The most powerful way to use this strategy, however, is to grow your own.
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The Importance of Sales in Networking
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Truth or delusion? If you’re getting all the referrals you need, you don’t need to sell.
Delusion. Anybody who’s experienced and successful in referral marketing will tell you that sales skills are absolutely ess...
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When Good Referrals Turn Bad by Keith Rosen, MCC
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What you need to do to start managing your referrals.
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More on Referrals
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The importance of referrals was included in one of my previous newsletters. And I mentioned how I was referred to Bill Cates, a referral coach. Bill recently wrote an article entitled "The 7 Deadly Referral Sins - ...
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Getting Referrals
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This list is in my ‘How to Get Referrals’ file, and I have no idea of its source. I must have saved it because it’s a good reminder of things we should be doing all the time to keep referrals flowing to us.
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