Create Your Own Referral Sales Force

Guest post by: John Jantsch
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Weekend Favs May Twenty One - By John Jantsch

Joining referral networks like BNI or local chamber groups can be a great way to help you network and generate referrals. The most powerful way to use this strategy, however, is to grow your own.

The key to building your own referral network is to focus on developing relationships with businesses you can believe in thoroughly. I would suggest that the first consideration should always be â€“ what can this business bring to my client and not what can they bring to me. You might start by identifying the top products and services you know your current clientele need and use.

Once you put your group together there are many ways to take advantage of power of this new sales force.

Create a blog network

Interview each member for a teleseminar series

Create co-branded white papers

Do endorsed mailings

Put on a group workshop

Distribute marketing materials and offers

Bundle each others products and services

With some careful consideration and a little effort you could build a referral network that would rival any sales force. (I wrote a much longer piece on this subject in my weekly newsletter - visit here)

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Weekend Favs May Twenty One - By John Jantsch

About the Author: John Jantsch

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
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