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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Exchanging services for advertising
- For more on John Jantsch visit www.ducttapemarketing.com
Large advertisers have been doing it for years - buy our product and get a free t-shirt to wear around and help spread the word about our company.
I love this type of grass roots promotion and I think small businesses underestimate how a well run promotion involving every customer can turn into a flood of buzz and referrals. I’m not talking about some of the once trendy “paid to drive” type of schemes, I’m talking about ways that small business owners can get their customers to spread the word.
Here’s an example I witnessed this week.
An auto dealer offers car buyers free oil changes on a schedule for as long as they keep a simple web site address decal on their back windshield.
This is just a twist on the age old endorsement tactic, but by doing all the work for your customer, creating the bumper sticker and offering an incentive, you get immediate benefit. Cars are a great vehicle (I know) because they move around like mini billboards, but so do pizza boxes, flower arrangements, real estate signs, backpacks and bikes.
The key is to offer an incentive that makes people talk - free oil changes for life might do that and is in line with your overall brand (it’s pretty easy to go overboard and actually turn people off - know you customer!). Make the incentive about your products and services so you can continue the relationship with your client and highlight a feature of your business that they may not be as familiar with.
So, what creative exchanging advertising for services have you seen, offered or experienced?
Exchanging services for advertising - To learn more about this author, visit John Jantsch's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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