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Get To Know (No) Fast
Written by: John JantschArticle Overview: I spent two days in training with a very seasoned group of sales professionals recently and the same point kept coming up over and over again as we applied the principles of marketing to selling situations.
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Get To Know (No) Fast
I spent two days in training with a very seasoned group of sales professionals recently and the same point kept coming up over and over again as we applied the principles of marketing to selling situations.
Many small business marketers want to be all things to all people in an effort to cast the widest possible prospect net. The fallacy with this approach of course is that you either end up being no things to no one or you actually land clients that aren’t a good fit.
I say narrow your focus and tell prospective clients exactly who it is you can help and how much it’s gonna cost early on. If someone is a prospective ideal client you can get to know them much quicker with this personalized laser approach. If someone is not a fit, you can get to no them just as fast - and then the world is a much better place for all.
Article Tags: business marketers, fallacy, fasti, principles of marketing, prospective clients, sales professionals, small business
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About the Author: John Jantsch RSS for John's articles - Visit John's website John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. Click here to visit John's website Do You Suffer from Occasional Contentapation Turning Problems into Marketing Strategies How Long Should It Take For My Marketing To Work What Have the Senses Got To Do With Marketing How to Keep Tabs on the Greatest Presentations Made Everyday |
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