About John Jantsch
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| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006
He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Get To Know (No) Fast
- For more on John Jantsch visit www.ducttapemarketing.com
I spent two days in training with a very seasoned group of sales professionals recently and the same point kept coming up over and over again as we applied the principles of marketing to selling situations.
Many small business marketers want to be all things to all people in an effort to cast the widest possible prospect net. The fallacy with this approach of course is that you either end up being no things to no one or you actually land clients that aren’t a good fit.
I say narrow your focus and tell prospective clients exactly who it is you can help and how much it’s gonna cost early on. If someone is a prospective ideal client you can get to know them much quicker with this personalized laser approach. If someone is not a fit, you can get to no them just as fast - and then the world is a much better place for all.
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Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chance...
