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If Gap Needs a Niche

Written by: John Jantsch

Article Overview: The New York Times carried an article today with the headline - Gap Is in Need of a Niche.

If Gap Needs a Niche

The New York Times carried an article today with the headline - Gap Is in Need of a Niche.



If one of the largest retailers in the world is facing its demise from a failure to differentiate what chance do you think your small business stands doing the same.



Attempting, intentionally or accidentally, to appeal to all is a sure way to kill sales and buzz.



Find a way to narrow your market focus to the smallest niche possible and you will no longer need to worry about competing on price.



Find a market that is not being served well, cut your little piece of it and create an experience like no one ever thought of creating.

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Article Tags: demise, failure, gap, market focus, new york times, niche, small business



Related Forum Posts
Re: How many mambers of this forum are also member of WF? - [quote="Alan Mater":brpmwrn2] Agreed, Tanny. I've lurked around in the main forum before to learn some things. I did have one good experience, though, when I asked how others find a profitable niche. I got some very good responses, and I used those answers to create a post for my blog. Another internet marketing forum that I find to be a lot friendlier is the Conquer Your Niche forum. GT is also a member there, and I think he'll agree with me on that. Members seem to be a lot more friendly and helpful there. Overall, I'd say the friendliest I've found is definitely this forum.[/quote:brpmwrn2] Hi Alan, I am also a member of CYN and I used to visit this forum on a daily basis until few months ago. There were changes, and the only posts were spam, so I stopped visiting. Maybe I should go over there and see what's going on...
Re: How many mambers of this forum are also member of WF? - [quote="TannyL":flwa3wp0][quote="Alan Mater":flwa3wp0] Agreed, Tanny. I've lurked around in the main forum before to learn some things. I did have one good experience, though, when I asked how others find a profitable niche. I got some very good responses, and I used those answers to create a post for my blog. Another internet marketing forum that I find to be a lot friendlier is the Conquer Your Niche forum. GT is also a member there, and I think he'll agree with me on that. Members seem to be a lot more friendly and helpful there. Overall, I'd say the friendliest I've found is definitely this forum.[/quote:flwa3wp0] Hi Alan, I am also a member of CYN and I used to visit this forum on a daily basis until few months ago. There were changes, and the only posts were spam, so I stopped visiting. Maybe I should go over there and see what's going on...[/quote:flwa3wp0] Hi Tanny, I don't visit there very often, but when I am there, I haven't noticed any spam. But, there's a lot of different topics and threads, so I could have easily missed it. Hopefully things will get sorted out. It's odd because when I went back recently after being away for so long, I hadn't noticed any changes at all lol.
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