About John Jantsch
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| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006
He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
If Gap Needs a Niche
- For more on John Jantsch visit www.ducttapemarketing.com
The New York Times carried an article today with the headline - Gap Is in Need of a Niche.
If one of the largest retailers in the world is facing its demise from a failure to differentiate what chance do you think your small business stands doing the same.
Attempting, intentionally or accidentally, to appeal to all is a sure way to kill sales and buzz.
Find a way to narrow your market focus to the smallest niche possible and you will no longer need to worry about competing on price.
Find a market that is not being served well, cut your little piece of it and create an experience like no one ever thought of creating.
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