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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Live blogging the Thanksgiving drive
- For more on John Jantsch visit www.ducttapemarketing.com
Im headed down I-35 somewhere south of Oklahoma City fully wireless and blogging - dont worry Im not driving.
But heres the thought I wanted to share. Two of my daughters are sitting in the back seat plugged into a movie - TranFormers (theyre really too old for that, but thats another story.) The point is that they both have headsets on and occasionally they erupt into various forms of giggles at something that happened in the movie. Its kind of sweet to hear these spontaneous giggles, but the odd thing is that they giggle at different times. In other words, what they think is funny is different for them.
I wonder how many people visit our web sites, read our sales copy and listen to our pitches and, effectively, laugh at different parts, and maybe not the parts we thought they would laugh or not at.
Test, test, test everything. Its a amazing how different the same web page can appear to different people. Know what you want people to do when you make a point, create a web page, write a sales letter and then get some people together to see if they get it. You are probably too close to know what the funny parts are anymore.
By the way, some of the roadkill out here in North Texas looks pretty good for T-day.
Live blogging the Thanksgiving drive - To learn more about this author, visit John Jantsch's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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