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Guest post by: John Jantsch Become an Author

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A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit.

Long term, marketing is really more about what you do, deliver, execute, or innovate than it is about a new slogan. Hey, I'm not saying that a simple, impactful slogan can't go a long way towards capturing people's attention, I'm just saying that where your external and internal realities meet is where the money is made.

The best compliment I ever get from a client or prospect is, "you practice what you preach." I'm the first to admit, I don't always live up to this myself. But, when I don't, when small business owners don't, it's usually because a few things need fixing.

And what are those?:

You need to figure out who makes an ideal client for you and forget the rest

You need to get a handle on how your firm is unique and stop copying others in your industry

You need to make sure you are still passionate about the business you are in or go get a job

Harsh words, maybe, let's all wake up this year and kick some butt!

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