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Marketing is What You Do and What You Say

Written by: John Jantsch

Article Overview: A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit.

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Marketing is What You Do and What You Say

A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit.

Long term, marketing is really more about what you do, deliver, execute, or innovate than it is about a new slogan. Hey, I'm not saying that a simple, impactful slogan can't go a long way towards capturing people's attention, I'm just saying that where your external and internal realities meet is where the money is made.

The best compliment I ever get from a client or prospect is, "you practice what you preach." I'm the first to admit, I don't always live up to this myself. But, when I don't, when small business owners don't, it's usually because a few things need fixing.

And what are those?:

You need to figure out who makes an ideal client for you and forget the rest

You need to get a handle on how your firm is unique and stop copying others in your industry

You need to make sure you are still passionate about the business you are in or go get a job

Harsh words, maybe, let's all wake up this year and kick some butt!

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Home > Entrepreneur-Advice > John Jantsch > Marketing is What You Do and What You Say
Article Tags: butt, compliment, harsh words, impactful, job, marketers, marketing, money, realities, slogan, small business owners

About the Author: John Jantsch
RSS for John's articles - Visit John's website

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.

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