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Reduce, reuse, recycle and repurpose

Written by: John Jantsch

Article Overview: I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline.

Reduce, reuse, recycle and repurpose

I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline.

A lot of people are telling you that content is king, and to a certain degree it is, but your head is swimming and you’re thinking, “how do I create all this content and education based material when I’ve got a business to run? You say I need a blog, newsletter, white papers, podcast, training courses, instructional videos, I mean, how do I get it all done?”

Yes you do need all that stuff and, yes, it’s a lot of work, so the trick is to find ways to take content you absolutely need to create and find ways to repurpose it. And, take content you’ve already produced and give it new life, new audiences.

If you are doing an online demo, record it and put it on your website.
If you get the same questions over and over again, answer them all in an audio format.
Take those same questions and turn them into blog posts
Take several blog posts and stitch them together into an article to submit online and off
Create a series of 7 related blog posts and you have a presentation
Write a white paper by posting questions to your blog and letting readers add their comments, turn the entire project into the white paper.
Record all of your slide presentations and upload them to sites like YouTube and Slideshare
Schedule interviews with industry experts and even customers - record, transcribe and publish in several formats.
Turn bits and bites of all of this into your monthly newsletter
Take something you’ve already written and break it down into bite size chunks in multi-formats
The key to making this way of content production a success is to always view your writing, speaking, selling, and research efforts with an eye on multi-use. If you know you have to give a speech at a trade show next month, write it as blog content over the next 5 days and you’ve solved several needs at one time. Anything you produce should have several lives. An important note - the word repurpose to me implies more than simply taking your newsletter and calling it a blog post, you’ve got to give it a bit of new life, new function, new delivery, new format, new spin. It’s not that hard if you have that in mind as you create it

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Article Tags: audiences, bite size, bits and bites, content production, demo record, education, entire project, industry experts, research efforts, schedule interviews, size chunks, slide presentations, slideshare, slogan, trade show, training courses, white papers, youtube



Related Forum Posts
Recycling Papers - Sure, recycle paper business is very good. I am in China, import large quantity recycle paper from US, if you have the source, I can help you to make a large business.
Re: How can we replace plastic grocery bags? - Hi Mary, We celebrate Hanuka in December, it usually falls on Christmas, so there are lights every were. GT, I like you ideas about the bags, maybe one day we will see these in the supermarket. You don't have to be sorry. We all didn't know about the environment years ago, but I do try these day to recycle, waste less water, electricity, etc.
Keyboard problem solved - I had an old computer sitting in the garage with a USB port connection (there's places around here to recycle old computers but I haven't gotten around to it yet.... thankfullyas it turns out!) I plugged that keyboard into my laptop and it works fine. So I've decided that's a good enough solution!
Re: How can we replace plastic grocery bags? - News from my town. Officers will not give tickets any more, they are giving away gifts for those who recycle, and showing good citizenship. They are giving a way flowers. Now what will I do with flowers?
Re: Tactics for Blog Traffic - One really easy way to get yourself blogging more often is to repurpose your blog posts...republish them on article sites (or put a couple of short blog posts together into one article), put them in your newsletters, put a quantity of blog posts together into an ebook or even a full-fledged book. Also turn your blog posts into audios, for blog "readers" to listen to rather than read; or a video, for "readers" to watch. Again, group several into a teleclass, etc. And vice versa. Look at your existing articles, ebooks, teleclasses -- can you break them down into several or a dozen blog posts? This also has the advantage of having an ongoing theme for a period of time on your blog, which brings readers back to read the next installment. Plus the added bonus that you can sit down with one article and write 3 blog posts in one sitting, then schedule them out...and go on vacation! Lots more that can be done in this manner, let your creativity be your guide!


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