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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Ringtone Branding - Another way to spread the brand
- For more on John Jantsch visit www.ducttapemarketing.com
Ok, this one might not be earthshattering, but it's kind of fun. Sound is a great way to build brand recognition - think about all the jingles over the years that you could not get out of your head.
Mobile phone ringtones have become big business for indy artists and record labels (not to mention the service providers.) Why not come up with or adapt some musical branding element that would make a great ringtone and put it on your phone, the phones of your sales folks and maybe even offer it to clients and web site visitors. That way, your musical jingle can make its mark everywhere cell phones ring - like, everywhere.
Creating one these is not that tough. It's basically an mp3 file, ideally about 15-20 seconds in length. I've created the official Duct Tape ringtone that I'm predicting will go down as one of the more popular ringtones for duct (and duck) tape lovers around the world.
Here's how you can add it to your smart phone (with a web browser.)
Point your phone's browser to http://www.johnjantsch.com/podcasts/dtringtone.mp3 and then download the file to your phone and assign it as a ringer. (you can also just click on the link to play it in your mp3 player or right click and Save As to download for later.)
I co-wrote this little jewel so download and pass on without copyright fear.
Ringtone Branding Another way to spread the brand - To learn more about this author, visit John Jantsch's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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