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Selling the Soul of the Business
Written by: John JantschArticle Overview: Successful businesses usually get that way by doing something well. Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how to do it using a system.
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Selling the Soul of the Business
Successful businesses usually get that way by doing something well. Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how to do it using a system.
A killer innovation strategy in these cases is to look at what you do well and determine how to turn it into a product of service and sell it.
There are countless examples in every industry of an individual business that creates a successful way of doing something and sells that success system to others in the industry. In some cases, this work becomes far more rewarding that what the business actually did in the first place.
What part of making it, fixing it, packaging it, and shipping it could you do for another market segment? Who else could you teach how to do what you do?
How could you turn what is now a necessary expense or cost of production into a product or service that turns a profit? Is there an element of research, acquisition, project management, or process that you do to make a better product, but could actually become something you sell. Is there anything that your current clients do that they would gladly offload to you? Is there a software or application that you rock at using that others would pay you to teach?
Innovation of this sort is embedded in the walls - it's the soul of your business really - and selling it just might re-energize the way you think about business entirely.
Happiness
Do What YOU Believe
What Mask Are You Wearing?
Are you selling your Soul?
Conscience
Article Tags: acquisition project, countless examples, element, innovation strategy, market segment, necessary expense, project management, success system
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Blog pinging
- Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Kevin's Case Study #10 - When to become an entrepreneur?
- When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare!
- Hey GT,
I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition?
Can you give us some examples of good USPs?
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