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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Shopping Online for the Holidays
- For more on John Jantsch visit www.ducttapemarketing.com
A recent Yahoo!/Harris poll had some telling results for small business owners.
Some highlights:
76% of holiday shoppers said they will buy gifts online;
75% said they are likely to buy gifts online from a small business;
63% said online niche retailers are a 'best place' to shop for hard-to-find gifts;
55% said it is important for their favorite specialty or gift stores to have an online presence;
60% said recommendations from friends and family are key influencers for shoppers;
6% said 'social media' are important.
Wow! I hope that gets your attention. You don't have to sell gifts and doodads to read these numbers into your small business.
"Many consumers rely on small businesses that are online during the holiday shopping season because they offer variety, value and unique gifts that aren't always available in stores," said Rich Riley, vice president and general manager of Yahoo! Small Business, the division of Yahoo! that powers more than 40,000 online stores. "The survey shows that shoppers have high expectations, but also high confidence in buying holiday gifts online with small businesses."
A couple of other points of note.
If shopping at a small business online, what features would you find most important for an overall positive experience?
Trusted, secure online payment system (such as Paypal) 76%
Ease in navigating the site to browse, get information and make purchases 76%
Simplified customer checkout process 58%
Easy registration process 52%
24-hour customer services 47%
Attractive, professionally designed Web pages 39%
I want you to pay attention to the last point here - attractive design is where a lot of folks put the most attention. I'm not saying you should make homely pages (although there is some data to suggest testing this.) but I am saying that other factors may be more important. Don't ignore them.
I wrote an article on some of these trust building web practices in a recent newsletter issue. Read More
Shopping Online for the Holidays - To learn more about this author, visit John Jantsch's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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