Home Features Mastermind Videos About Advertise Blog Network Contact
   
Entrepreneur Advice:
John Jantsch
www.ducttapemarketing.com
   
About John Jantsch

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.



Recent Article:

Small Business Using Video - For more on John Jantsch visit www.ducttapemarketing.com

A few days ago I asked readers to tell me the best ways they've seen people using video in marketing - see the post and comments.

I'm working on putting together some information to help small business marketers get beyond the "YouTube isn't for business" thinking. Actually, YouTube may not be for your business, but online video has some great uses.

I offered 5 readers with the best comments tickets to the Future of Online Advertising conference in New York June 7-8.

Overwhelmingly, at least to me, the most intriquing ideas surround the notion of letting users create video content either in a contest to create commercials or to demonstrate your products and services.

Here are the winners and some of what they said.

1) Viewer's Choice of Sponsor - I've said for years that one day I'll be able to get online to watch David Letterman and have a choice to pay for the viewing (minimal... perhaps $.50 per show, or some kind of subscription) or have an advertiser of my choice pay for the episode. ~ Kirk Lancaster 2) I pay $10 in store credit per instructional video. (The instructions are simple, so these videos are not long or complex.) People love it that I am promoting their instructional videos because they get to be "famous experts." ~ Lars H.

3) The best way for businesses to take advantage of video in marketing and advertising online is to educate. Nobody is going to watch a video ad. MySpace plays them all the time. Talking ads/moving ads - they're still ads and they annoy people. Teach them something, make it cool and boom, now they're talking about YOU. ~ Matt Antonino 4) In summary, its not the quality of the video, nor the amount of viewership, but getting the right eyes to view your video commercials online. ~ Sid 5) Allowing customers to create their own videos promoting your business or product. My favorite example right now is MyHeb.com. HEB is a growing grocery store chain in Texas, and they are currently holding a "Make Your Own Commercial". ~ Debby M Stay tuned on this one! And, keep those good ideas coming.



Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Boost Your Traffic Using Video Marketing
  Syndication became a serious business a few years ago when article marketing became such a huge hit. And while article marketing is still the preferred favorite for many net marketers, video marketing gains a greate...
Video Killed the Video Star
  In my mind and in my car, we can't rewind we've gone too far Oh-a-aho oh, Oh-a-aho oh Video killed the radio star. -- "Video Killed the Radio Star", The Buggles
What's a Vlog, and How Can it Help Your Web Promotion?
  A Vlog, or video blog, is a unique spin on the popular blogging concept. Rather than posting entries to your blog, a vlog is a video entry - much like the popular videos shown on YouTube and MySpace video. But...
Why you should consider making internet video infomercials - it's easier than you may think
  As the penetration of faster Internet speeds throughout the world improves, and the cost of video production equipment drops dramatically, there are more and more reasons for marketers to consider using videos to ge...
Small Business Using Video
  A few days ago I asked readers to tell me the best ways they've seen people using video in marketing...

Related Forum Posts Related Forum Posts
Network Mkt vs. Affliate Mkt. Network Mkt vs. Affliate Mkt.
Re: Congrats Shri! Re: Congrats Shri!
My entry My entry
Book Sales Book Sales
Dramatized the product Dramatized the product
Michael's Marketing Guides Michael's Marketing Guides
Guerrilla Financing - How to Finance Any Small Business Guerrilla Financing - How to Finance Any Small Business
These maybe the coldest franchises out there: These maybe the coldest franchises out there:
 


More John Jantsch

Duct Tape Marketing

Small Business Marketing System

 

 
   
 
 
   

 

 

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
Have A Suggestion?

Sales Lessons From Starbucks And Dell