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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
The Less I Do, the More I Make
- For more on John Jantsch visit www.ducttapemarketing.com
The trap of the small business owner is, that in many cases, to grow a business to some level of success means putting your head down and working real hard doing the making it, fixing it, shipping it of the business.
Problem is, that also eventually stops you from growing. Delegation is an art, but a necessary one. Until you can unload the technical work and focus on the strategic work you will find that your business will fall into cycles of expansion and contraction eventually settling on some sort of entrepreneurial homeostasis that neither pays well of satisfies.
I don't mean to paint such a somber picture, and after all this is a marketing blog, so what's the point of a discussion of management strategies. One of the best things you can do in your business if you can free yourself from the technical work is to finally spend more time on strategic marketing work - in my mind some of the most productive work you can do.
In order to break free you might want to compute your strategic minimum wage - this is an hourly rate computed by taking what you would like to make in a year and dividing it by 2080 (that's 40 hours a week x 52 weeks.) If you want to make $200,000 this year then you need to do work that is producing profit of $96 every hour. Are you?
Let go of doing everything yourself, let your business grow up a bit and get others doing for you. Can you contract for services for some work for less than $96 per hour? The tough part is that transition period. It's harder to teach someone how to do something than it is to do it yourself. Invest the time now and it will pay dividends later - just make sure you document the procedures while you train.
I can't find time to blog? Who has time to build relationships with journalists? I can't seem to find time to develop referral partnerships and line up speaking engagements. Ever said any of these? All of the above are worth far more than $96 an hour. Why then can you always find time to unjam the copier and check your email.
The Less I Do the More I Make - To learn more about this author, visit John Jantsch's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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