The Power of the Embedded Entrepreneur

Guest post by: John Jantsch
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Weekend Favs May Twenty One - By John Jantsch

Just the other day I did an interview with a columnist working on a story about people starting up a business venture while still employed. My take as an employer is that those individuals have a moral obligation to perform to that best of their ability for their current employer, however, my view is that every business should look at their employees as entrepreneurs, embedded in their business. And by this I mean that they should encourage, teach, and empower them to act entrepreneurial, even as they perform the functions of their given job title. My belief is that entrepreneurial thinking and action leads to making decisions that are about getting results for the customer and the business in ways that traditional job training often stifles. (It might help to review my article - 7 Uncommon Traits of Successful Entrepreneurs)

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Weekend Favs May Twenty One - By John Jantsch

About the Author: John Jantsch

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John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
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