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The Press Release Triple Threat
Written by: John JantschArticle Overview: PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
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The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI.
One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.
Creating and distributing press releases was primarily a PR firm function in an attempt to generate interest from journalists. The web has certainly changed that, putting the press release in the hands of all marketers and making it available as a direct to customer and prospect marketing tool.
Use the 3 step process and free tools below and commit to creating one press release a month announcing new hires, new certifications, new products, new customers, new locations and other tidbits and you will start to see traffic to your website, links to your website and direct inquiries start to climb. (You may even get lucky and attract the interest of a journalist or two as well.)
This Triple Threat approach is not meant to replace the PR outreach you need to be doing for the true big news and feature stories you need, this is just a great way to consistently start getting small mentions and links and developing a PR habit.
1. Instant Press Release - use this tool as a guided template for creating and formatting your press release properly
2. Press Release Grader - Take your written press release here and run it through a process that can help tell you how to make it even better.
3. PRLog - with a strong release written, you can come here and to get your release distributed to thousands of news sites and feeds.
5 Benefits of Publishing a Press Release
Writing An Attention Getting Press Release
Getting Your Press Release Noticed
How To Write A News-Worthy Press Release
Press Release Success Criteria - Is it Newsworthy?
Article Tags: direct inquiries, feature stories, free tools, habit, journalist, journalists, marketers, marketing tool, mentions, new hires, news sites, outreach, pr firm, press release, press releases, prospect marketing, small business owners, traffic, triple threat
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Related Forum Posts
Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees.
- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
SEO
Articles writing
Article Submissions
Forum Postings
Website Submissions
Press Release
Link Exchange
Video Submission
If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: And Software?
- [quote="Takuya":e2n4run5]
I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event.
Tak[/quote:e2n4run5]
Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get:
"The server at hop.clickbank.net is taking too long to respond."
So, could someone elabourate on this?
Thanks.
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