---

Guest post by: John Jantsch Become an Author

Tweet

---

---

I’m presenting a workshop this week titled - How to get sales and marketing on the same page.

The point of the discussion is to help the audience, made up of marketers and the sales people for those marketers, understand that while they may indeed perform unique and necessary functions, they have shared objectives.

So, while, as the title of this post suggests, the gap between what sales does and what marketing does in support may seem vast (and perhaps even at odds) there is an absolute need to strike a balance between their independent and interdependent selves.

What you are reading is one part of a two part post - the other, by the way, is titled - Those idiots in marketing just don’t get it. In case you want in on the joke, the body of both posts is the same, only the names have been changed to expose the guilty. So, that’s the real point - to be more effective sales teams should learn how to be more about ideas and relevant conversations (more like marketing), to be more effective marketing should learn how to build better relationships (more like sales).

To further illustrate my point I’d like to offer my definition of marketing: marketing is - getting someone who has a need to know, like and trust you. Now let’s blend in my definition of sales: sales is - taking know, like and trust and converting it to try, buy, repeat and refer.

See, for now marketing owns the conversation, the idea, and sales owns the relationship. Wouldn’t sales and marketing life be grand if organizations learned how to use relevant conversations to build better customer relationships instead of metrics and quotas destined to keep their teams off the same page.

Related Articles

  Is My Boss an Idiot? Clues you may have an IDIOT for a boss...
  What is the best way to develop my sales skills?
  Profitable Online Business Ideas and the Recession Part 2
  Know your magic numbers
  How can you make more of your customers open your emails?
  Contribution
  TP's "CEOs are Idiots20"
  I'm Sorry!
  More crazy customers!
  Social Networking or Social Distraction
  Are you Hard, Scrambled or Soft?
  Are you a Star?
  Which Social Media Tool?
  Get better results from email newsletters and promotional emails
  How do I find a passionate and purposeful mentor?
  Hacking Facebook Password with the help of free hacker tools for everyone
  How to generate referrals
  Can you afford to make your email marketing more targeted? Can you afford not to?
  Spam: You probably hate it but can you define it?
  Online Business and Freedom in America

Related Forum Posts

Re: What makes a good sales rep?
Re: Does a New Company need a "Big" PR firm?
Business Cash Advances
Re: A litte help!!
Re: When to give away your product or service for free

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Using Newsletters to Jack Up Revenues

Are you dialed into radio advertising?

Top Ten Home-Based Businesses

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.