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What's the Measure of One Word?
Written by: John JantschArticle Overview: It's absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this all the time, but it's that important.
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What's the Measure of One Word?
It's absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this all the time, but it's that important.
What if you interviewed a handful of clients and asked them this question: "What's the ONE word you would use that best describes what we do well?" Is it fast, attentive, welcoming, creative, cheap, cool, techie, smart, caring? One word is tough, but you need to get there. One simple word that sums up how you are different. If you can do that, and it's a word that means a lot to a lot, your marketing job will be significantly easier.
Can't think of a word? If your business was a car, what type would it be? Why? What are the qualities you admire in people? What color is your business? What kind of music do you sound like? What kind of plant would you be? Why? (Sorry if I'm scaring some of you with this!)
Got your word? Now, how does everyone in your firm define and own that word. Starbucks uses the word welcoming. If you sneak a peak back in the back room of a Starbucks you might find a bulletin board full of "thoughts on welcoming" written by the staff.
What if you asked all your clients and associates to help you come up with your word and then asked them to give your their thoughts on what that word means or how they experience that word. (This would make a very fun activity for a client appreciation party - just add beer.)
If you actually did that you might uncover some incredible marketing material and may even come up with the motivation to inject your word and all its various meanings into everything you do - make your word your filter for every marketing decision.
That's how a small business brand is built, that's how you differentiate your business.
My word: practical. How do I know? People tell me, all the time.
What's your word?
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Article Tags: appreciation party, bulletin board, client appreciation, handful, kind of music, marketing job, motivation, one word, small business, starbucks
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Re: What's Up With Word Clouds?
- I would like to see Word Clouds used in conjunction with a Survey. I've been experimenting with Word Clouds within Google Docs forms using the advanced Word Cloud Widget.
Re: Hello from a San Diego-based marketer
- Welcome Aaron!
Whats the next stage for your business?
Ben
Re: New, young entrepreneur
- Congrats H20ismyLife!
Do you have a website so we can see any of your work?
Whats the next step for you?
Measuring Word of mouth
- [quote="jvprosperity":2l2ujat4]I couldn't find the Part 1 Doctrine on the site but I believe from reading the blog posts it had to do with the distractions entrepreneurs and their customers face daily. He may have also talked about Word of Mouth and the true way of measuring it.[/quote:2l2ujat4]
Hi Andy,
So how can one measure "Word of Mouth" marketing then?
Re: Free Word-Count Tool
- Hi David,
Thanks for the link. I will only use it anyway if I am not using Microsoft Word
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