Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

When Free Is Just Too Expensive



Free PDF Download
Weekend Favs May Twenty One - By John Jantsch

Name: Email:


Offering free stuff as a marketing tactic is an accepted practice in most industries.



However, in most cases, the party offering the free information or bait is actually interested in charging for it. Even if that charge is the exchange of a name and email address. So, for some, free isn't free and may be too expensive. Take the "free" evaluation. Free in this case might mean that the recipient must take time, accept an appointment and sit through veiled sales presentation.



Free is one of the most powerful marketing words on the planet but, what makes free really free is trust. In order to use this tactic effectively the recipient must trust that you won't abuse their permission. If you have no previous relationship with a prospect you cannot go overboard assuring them that you won't misuse their information. You must actively sell your free information by communicating just how valuable it really is.



Taking steps to build trust with testimonials and referrals, providing great free information with no strings attached and being consistent is how you lower the barrier to free. Once this is done effectively, and you haven't abused the trust you've earned, you can move to steps that provide greater education and demand greater involvement.



In fact, now your free information might actually be something they would pay for.


Related Articles

  Best Practices
  A lesson learned at the mall
  2011 Free Sample Marketing Trends
  “It is too expensive”
  FREE isnt what it used to be
  Acquire best deals on Funky Cars with the help of Short Term Contract Hire
  Wheres the Benefit
  The End of Cheap Food
  Should you advertise?
  Franchising FAQs
  Y is for Yo Sushi (and other stories)
  Should I pay off my home mortgage?
  Over 65 Exemption Portability
  Is your 401(k) the best place for you to save for retirement?
  How to make leaflets work for you
  $elling Strategies for NON Sales Professionals
  Myth Buster: Factoring Is Too Expensive?
  Retail Product Launches - Using Free Product Giveaways As A Component
  Avoiding the dis-empowerment traps
  Could You Increase Your Sales Watching a Guy Selling Cookware at a County Fair?

Home > Entrepreneur-Advice > John Jantsch > When Free Is Just Too Expensive >

Free PDF Download
Weekend Favs May Twenty One - By John Jantsch

Name: Email:

About the Author: John Jantsch

RSS for John's articles - Visit John's website
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
Click here to visit John's website.
Dashed Line

Duct Tape Marketing
More from John Jantsch
The definition of branding
5 Tips For Getting More from Facebook
Two Questions That Matter Most
Teaching as a Marketing Tool
Who Should Review Your Business Plan

Related Forum Posts

Review Napoleon Hill Online Webinar Review Napoleon Hill Online Webinar
Re: Free elecrtricity generator Re: Free elecrtricity generator
Re: Internet Fax Services - any suggestions? Re: Internet Fax Services - any suggestions?
Simple way to avoid Cold Calling Simple way to avoid Cold Calling
Library to Meet Library to Meet

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Guest Blogging For Free Website Traffic

Declaring an Authentic Market Niche

Can Attitude Change Your Reality?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.