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| About John Jantsch |
| John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. |
Recent Article:
Who Should Review Your Business Plan?
- For more on John Jantsch visit www.ducttapemarketing.com
I'm a big beleiver in business plans - not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.)
There are lots of web sites, software programs and books out there that can help you create a business plan. The funny thing is that while most of these sources tell you that you should have a banker, accountant and lawyer review your plan - few suggest working with a marketer to do so.
Please, find a marketing professional you can trust and make sure they participate in the creation of your business plan, because no matter what your projections say - you won't get far unless the most significant portion of your business plan, the marketing plan, is based in reality.
I'm really tired of the worn out expression that claims 90% of small business fail in the first 5 years because it's just not true - but 90% of all business fail to meet or exceed the vision the owner of those businesses created, in whatever form of business planning they participated in, because few understand that marketing is the most important part of the plan.
Who Should Review Your Business Plan - To learn more about this author, visit John Jantsch's Website.
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