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Who Should Review Your Business Plan?

Written by: John Jantsch

Article Overview: I'm a big beleiver in business plans - not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.)

Who Should Review Your Business Plan?

I'm a big beleiver in business plans - not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.)



There are lots of web sites, software programs and books out there that can help you create a business plan. The funny thing is that while most of these sources tell you that you should have a banker, accountant and lawyer review your plan - few suggest working with a marketer to do so.



Please, find a marketing professional you can trust and make sure they participate in the creation of your business plan, because no matter what your projections say - you won't get far unless the most significant portion of your business plan, the marketing plan, is based in reality.



I'm really tired of the worn out expression that claims 90% of small business fail in the first 5 years because it's just not true - but 90% of all business fail to meet or exceed the vision the owner of those businesses created, in whatever form of business planning they participated in, because few understand that marketing is the most important part of the plan.

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Article Tags: accountant, beleiver, business plan, business planning, expression, funny thing, lawyer, marketer, marketing plan, plani, small business, software programs



Related Forum Posts
Business Innovation - Hi Simon If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea. Has anyone achieved this idea before using another industry besides health and fitness that you know of? You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require. Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
2007 Goals - 1. Web site complete, fully operational 2. Revenue stream from both individual and corporate 3. Business Plan complete 4. Full marketing strategy complete and implemented
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Is A Business Plan A Waste Of Time? - Business Plan or generally work plan (to do list) improves the quality of my work at least 4 times. I have seen the positive results of planning and focus in my online business. And I know from my past experience how uneficient your business can be when you are not doing planning. So I agree that there is a relationship between entrepreneur success and planning.


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