---

Guest post by: John Jantsch Become an Author

Tweet

---

---

Most small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No matter how hot your products and services are your growth will be tied very directly to the your ability to get people who are passionate about your company and its story working side by side with you.

Let’s face it, the best and brightest aren’t as a attracted to companies they have never heard of, that don’t have buzz and that don’t seem to have a clear mission or passion for serving a narrowly defined target customer. If you don’t have a strong brand, clear marketing message and active voice in your market you will be left to try to convince people to come to work for you based on price - or in this case salary. Price competition is no fun for customers or employees.

Practicing effective marketing tactics is just as essential for attracting employees as it is for attracting customers.

Consistently communicating a core message that differentiates is essential for attracting strong employees
Publishing marketing materials that educate is essential for attracting strong employees
Effectively creating a web presence is essential for attracting strong employees
Generating favorable media coverage is essential for attracting strong employees
Educating your entire staff on the elements of your marketing plan is essential for attracting strong employees
Constantly reselling your best customers on what a good decision they’ve made to stay loyal is essential for attracting strong employees

So, does any of that sound like effective marketing tactics to you?

Related Articles

Related Forum Posts

Re: Workaholism May Be Killing You
Home Office vs Rented Office
Working Environment
Working With Family
Re: How many vacation and sick days do you give yourself?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Join Conversations Politely, Part 1

How to develop the best lateral thinking skills

How To Get Rid Of Your Enemies Easily

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.