||Like it? PLEASE +1 it! Thanks!|
Why would someone come to work for you?
Letís face it, the best and brightest arenít as a attracted to companies they have never heard of, that donít have buzz and that donít seem to have a clear mission or passion for serving a narrowly defined target customer. If you donít have a strong brand, clear marketing message and active voice in your market you will be left to try to convince people to come to work for you based on price - or in this case salary. Price competition is no fun for customers or employees.
Practicing effective marketing tactics is just as essential for attracting employees as it is for attracting customers.
Consistently communicating a core message that differentiates is essential for attracting strong employees
Publishing marketing materials that educate is essential for attracting strong employees
Effectively creating a web presence is essential for attracting strong employees
Generating favorable media coverage is essential for attracting strong employees
Educating your entire staff on the elements of your marketing plan is essential for attracting strong employees
Constantly reselling your best customers on what a good decision theyíve made to stay loyal is essential for attracting strong employees
So, does any of that sound like effective marketing tactics to you?
Related ArticlesHard work vs. Long work
Take Your Child to Work - It's Fantastic
Wonderful Wednesday - Show Up Like A Grown Up At Work
It's Work, Go to Work and Don't Play Around
Ten Characteristics Of Meaningful Work
Less Working Hours Do Not Improve Aussie Work Life Balance
What do I like about being a contract executive?
Your Work or Your Life
Don't Feel Guilty For Getting Childcare Help To Do Some Work
Put Life Into Your Work And Put Work Into Your Life
Smartphones and Work Life Balance
LEADERSHIP: AUTOGRAPH YOUR WORK WITH EXCELLENCE
What Are the Benefits of a Home Based Business?
Monday Prayer for Work
LEADERS AUTOGRAPH WORK WITH EXCELLENCE.
2010: Getting Started in a Work at Home Business
Challenges in retaining talent
Key Reasons Why You Should Start Your Own Work At Home Business
Work and Play
When those old guys say stuff, you should listen!
Free PDF Download
Weekend Favs May Twenty One
By John Jantsch
About the Author: John Jantsch
RSS for John's articles - Visit John's website
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson - due out in the fall of 2006 He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
Click here to visit John's website.
The Less I Do the More I Make
What a Business Makes
The Power of the Embedded Entrepreneur
How the perfect marketing plan would work
Filling the Gap Between Generation and Conversion
Related Forum PostsRe: Workaholism May Be Killing You
Home Office vs Rented Office
Working With Family
Re: How many vacation and sick days do you give yourself?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
||Like this page? PLEASE +1 it!|