100 Ways to Succeed #39

Guest post by: Tom Peters
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I Hate MBAs/Redux - By Tom Peters

Blog As If Your Life Depended On It!

Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This all goes double for small enterprises and niche enterprises; and goes triple for the Professional Services; and works wonders in the Public Sector as well.

Do you see Blogging in these exalted lights? If not, why not? Please ... Blog-As-If-Your-Professional-Success-Depended-On-It. (Hint: I think it does.)

Begin today! Appoint yourself Chief Blogging Officer. Or, better yet, Chief Intimate Client Conversations Officer!

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I Hate MBAs/Redux - By Tom Peters

About the Author: Tom Peters

RSS for Tom's articles - Visit Tom's website
Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.
Click here to visit Tom's website.

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100 Ways to Succeed #39

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