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100 Ways to Succeed #39

Written by: Tom Peters

Article Overview: Blog As If Your Life Depended On It!

100 Ways to Succeed #39

Blog As If Your Life Depended On It!

Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This all goes double for small enterprises and niche enterprises; and goes triple for the Professional Services; and works wonders in the Public Sector as well.

Do you see Blogging in these exalted lights? If not, why not? Please ... Blog-As-If-Your-Professional-Success-Depended-On-It. (Hint: I think it does.)

Begin today! Appoint yourself Chief Blogging Officer. Or, better yet, Chief Intimate Client Conversations Officer!

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  It is your choice.

Article Tags: conversations with clients, emergent marketing, niche, professional services, professional success, prospects, public sector, small enterprises



Related Forum Posts
Re: Books for Business Owners - Hi DougSchadle, Thanks for sharing your favorite business book with us! A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer
Re: Improving Cash Flow - Thanks for your information. guide on how to avoid the problems of over trading. <-- Where is this guide? Any URL? guide on debt factoring and invoice discounting: the basics. <-- Where is this guide? Any URL? I just want to learn more about this. I am also looking for a good article on: What exactly is Cash Flow? Ways to improve cash flow at individual level and organizational level? I think it is a problem of thinking and mind sets problem. If we can change the way of spending, we can have more Cash. Robert
Where to print a book - [quote:39vg8s93]So, writing a chapter a day, I finished in a month, and Kidpreneur: Genius Ways for Kids to Pay For College was born. Currently my book is self published -- I just printed up 100 copies to give to all the people featured in the book, teachers, and some more to sell at $20.00 a piece (it costs $10.00 a copy at Kinko's, so it's not really an outrageous price). [/quote:39vg8s93] If at all possible, you need to stop using Kinko's now and go price some real printers. It should cost only a couple of dollars a piece, if that, to print your book. Admittedly you'll have to buy in bulk, but the overall savings - selling a $2 book for $20 so that you make an $18 profit instead of a measley $10.... is something every kidpreneur should think about!
Pitch Like A Girl: How a Woman Can Be Herself and Still Succ - Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed Ronna Lichtenberg 2005 From the inside cover: "As a woman, you probably feel uncomfortable when it comes to promoting yourself and asking for what you want." WHAT IN THE HECK IS THIS, I asked myself when I read that. Women are the fastest growing business owners in the US and Canada, there are t housands of women executives and CEOs - though not as many as might be expected, admittedly, yet the book opens with this surely out of date stereotype. However, as she continued to give examples of women who had high paying jobs but were routinely not paid as much as men because it hadn't occurred to them to ask for raises, etc., I decided it was probably true for a majority of businesswomen... Anyway, more of the info from the jacket: "Other books have told you how to get what you want by being more like a guy. Pitch Like A Girl tells you why its an advantage to be who you are and how to do better by bringing more of yourself to work." The TOC: 1. Pink and Blue 2. The Quck-dry Chapter 3. What's In your head that's not in his 4. The Me, Inc Mindset 5. Visioning: Discover What You Really Want 6. Identifying Prospects 7. Pre-pitch homework and heartwork 8. Crafting the pitch 9. Pricing the pitch 10. Packaging the pitch 11. Delivering the pitch 12. Closing Conclusion A Word to the guys The Empathy Quotient The Systemizing Quotient Bibliography And on a side note - non-fiction books without indexes - of which this is one, annoy me.


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