About Tom Peters
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| Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas. |
Recent Article:
100 Ways to Succeed #73
- For more on Tom Peters visit www.tompeters.com
"Ms/Mr Ambassador"
While walking in Manchester Center (VT) I saw a couple of folks, middle aged, pulled over on the side of the road—looking at a map. Went up and asked if I could help. Turns out they were hunting for an old family homestead, built in the early 1800s, that they weren't even sure was still around. I could have given them directions, as they roughly knew where it was, but I (running gear & sweat) told them that if they wanted to give me a short lift, we could see if a nearby pal of mine was in who is a local history buff (nut, actually). They were keen, and he was around. I went on my way, and last I saw of them he and they had headed for his prodigious in-home library.
I don't recount this tale in pursuit of your brownie points. But I did get thinking, and without dislocating my shoulder patting myself on the back, I realized I had been one hell of an Ambassador for my more or less home town—and indeed Vermont.
Which in turn got me thinking about the word AMBASSADOR per se. Among other things, my Rodale's Synonym Finder (Bonus tip: Rodale's is by far the pick of the litter—and William Safire agrees with me) gives us "herald" and "proclaimer" among the synonymous picks.
What if we used the word "Ambassador" in lieu of "receptionist," "customer service rep," or even "salesperson"? I was doing my all+ to represent Manchester-VT as a wonderful place with wonderful people. Moreover, I am very, very conscious of my "ambassadorial" role (didn't use the word per se 'til day before yesterday) when I'm out of the U.S.A.—especially these days and especially when I'm in the likes of Botswana, Siberia, or Dubai or Oman. I am a full-scale representative of my country as much as if I had the Black Passport.
My point here, if we thought of ourselves as "ambassadors" when in contact with customers in particular, maybe it would make us think much harder about what we were doing and how we were doing it. While we'd still be in the "sales mode" (and I do understand that! I'm an "ideas-attitudes traveling salesman"!), we'd also be thinking more about our demeanor.
Just an idea.
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