About Tom Peters
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| Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas. |
Recent Article:
100 Ways to Succeed #78
- For more on Tom Peters visit www.tompeters.com
Speak Not Ill of Thine Competitors Does this require more explanation than the Golden Rule ("Do unto others ..."): Badmouthing competitors diminishes you. Period.
"Win" with better product.
"Win" with better relationships.
"Win" when your industry is prospering and has a good reputation. (Think consultants, ad agencies, lawyers, for example.)
Build up your competitors!
Build up your entire industry!
(And if a competitor is missing deadlines, etc., instead of piling on, say, "Yes, I do hear they're going through a rough patch; but they're a good company and a good competitor and I'm sure they'll sort things out." Or some such.)
Decency rules!
Decency rules! (And, paradoxically, the more "dog eat dog" the competitive situation, the more the "decency advantage" matters.
Consider this Comment to my recent Post on supporting one's competitors from Nathan Schock:
"This is especially important for those of us who work in professional services located outside major metropolitan areas. As our entire industry improves in our city, the large companies are less likely to look outside our city for those services.
"Our advertising agency believes that anything that makes the industry better in our city, improves our position. That's why we devote so much time and energy to professional organizations like AIGA, PRSA, and the AAF."
Amen.
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