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Entrepreneur Advice:
Tom Peters
www.tompeters.com
About Tom Peters

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.



Recent Article:

100 Ways to Succeed #80
- For more on Tom Peters visit www.tompeters.com

The 1% "No brainer"

A strategic consultant taught me this years ago: "In the early afternoon, right after lunch, tell your participants, 'We're going to do a 30-minute breakout. Your task: Cut your current budget by 1%, no more and no less. Then we'll spend 15 minutes reporting back so that we all can get the hang of it. Anyone can do it. You will thus pay my fees 10 times over—and do yourselves a big favor.'"

Wow.

I know all the arguments about the problems with budgets, across-the-board cuts, rolling budgets, etc, etc. Still, we all have cost issues. So whether you run a 2-person firm (or a one-person firm, for that matter), or a 723-person unit, this afternoon ... gather your leadership team, or everyone in the department, and take 1% (no more and no less) out of your budget-projected annual costs. As my colleague said, anyone can indeed do it—and it must not absorb more than an hour. Repeat now and again.

You'll be surprised how powerful this is—with a $100,000 projected cost, you can reap a $1,000 reward rather easily. (I do it with personal finances in particular.)

It adds up.





100 Ways to Succeed 80 - To learn more about this author, visit Tom Peters's Website.

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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website


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