Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









100 Ways to Succeed #85

Written by: Tom Peters

Article Overview: R.O.C(I): "They" All Work For Me!

Free Download - I Hate MBAs/Redux By Tom Peters
Name: Email:

100 Ways to Succeed #85

R.O.C(I): "They" All Work For Me!

Suppose I work in a 201-person unit.
Suppose I'm in sales. (Everybody is—but that's another story.)

Key #1 to success: C(I) >> C(E)

Translation: My Internal Customers/C(I) are more important, perhaps far more important, especially in the long term, than my External Customers/C(E) to whom I am officially making the sale.

Goal: I want all 200 of my mates—in every discipline—working for me! Starting with my CEO!

Secret to Key #1?

Obvious!
Investment!
Big time investment!

Screw the "traditional silos"—I plan to make love to everybody in every department in the Unit. I want 200 folks desperate to make me successful with my External Client-Customer.

I am desperate in turn to get rid of my external customer. I want "my" External Customer to become not "mine," but the customer of my mates/C(I). I want them, my C(I), to reap the pleasure and rewards of the relationship with "my" (now their!) External Customer.

(FYI: This applies to every project. The customer is not the customer. The customer is my mates throughout the enterprise who will surpass me in their effort to satisfy-WOW my "official" end user-customer for that IT project)

So? Are you investing like a ... deranged maniac ... in your C(I)? Do all 7, 17, 170 folks in your unit work for you—and love it?

Return On Investment in Internal Customers/C(I)—nothing more important. Oh, by the way, have you ... MEASURED ... the "customer satisfaction" of your internal customers?

Related Articles
  Work at home online
  Make Time To Succeed!
  The CEO Who Needed to Hire Salespeople
  Reasons to Succeed
  It is your choice.

Home > Entrepreneur-Advice > Tom Peters > 100 Ways to Succeed 85
Article Tags: big time, ceo, customer satisfaction, deranged maniac, external customer, external customers, internal customers, love, mates, person unit, pleasure, relationship, rewards, screw, silos, time investment, translation

About the Author: Tom Peters
RSS for Tom's articles - Visit Tom's website

Tom & Bob Waterman coauthored In Search of Excellence in 1982; the book was named by NPR (in 1999) as one of the "Top Three Business Books of the Century," and ranked as the "greatest business book of all time" in a poll by Britain's Bloomsbury Publishing (2002). Tom followed Search with a string of international bestsellers: A Passion for Excellence (1985, with Nancy Austin), Thriving on Chaos (1987), Liberation Management (1992: acclaimed as the "Management Book of the Decade" for the '90s), The Tom Peters Seminar: Crazy Times Call for Crazy Organizations (1993), The Pursuit of WOW! (1994); The Circle of Innovation: You Can't Shrink Your Way to Greatness (1997); and in 1999 a series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. In 2003 Tom and publisher Dorling Kindersley released Re-imagine! Business Excellence in a Disruptive Age; the revolutionary book, an immediate No.1 international best seller, aims to do no less than reinvent the business book through vibrant, energetic presentation of critical ideas.

Click here to visit Tom's website Dashed Line

Tom Peters!
More from Tom Peters
100 Ways to Succeed 39
DAMN IT
Another Career Option Bites the Dust
On the Attack
The Train Keeps on Rolling


Related Forum Posts
Re: Books for Business Owners Re: Books for Business Owners - Hi DougSchadle, Thanks for sharing your favorite business book with us! A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Re: Ideas For Business Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer
Re: Improving Cash Flow Re: Improving Cash Flow - Thanks for your information. guide on how to avoid the problems of over trading. <-- Where is this guide? Any URL? guide on debt factoring and invoice discounting: the basics. <-- Where is this guide? Any URL? I just want to learn more about this. I am also looking for a good article on: What exactly is Cash Flow? Ways to improve cash flow at individual level and organizational level? I think it is a problem of thinking and mind sets problem. If we can change the way of spending, we can have more Cash. Robert
Where to print a book Where to print a book - [quote:39vg8s93]So, writing a chapter a day, I finished in a month, and Kidpreneur: Genius Ways for Kids to Pay For College was born. Currently my book is self published -- I just printed up 100 copies to give to all the people featured in the book, teachers, and some more to sell at $20.00 a piece (it costs $10.00 a copy at Kinko's, so it's not really an outrageous price). [/quote:39vg8s93] If at all possible, you need to stop using Kinko's now and go price some real printers. It should cost only a couple of dollars a piece, if that, to print your book. Admittedly you'll have to buy in bulk, but the overall savings - selling a $2 book for $20 so that you make an $18 profit instead of a measley $10.... is something every kidpreneur should think about!
Pitch Like A Girl: How a Woman Can Be Herself and Still Succ Pitch Like A Girl: How a Woman Can Be Herself and Still Succ - Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed Ronna Lichtenberg 2005 From the inside cover: "As a woman, you probably feel uncomfortable when it comes to promoting yourself and asking for what you want." WHAT IN THE HECK IS THIS, I asked myself when I read that. Women are the fastest growing business owners in the US and Canada, there are t housands of women executives and CEOs - though not as many as might be expected, admittedly, yet the book opens with this surely out of date stereotype. However, as she continued to give examples of women who had high paying jobs but were routinely not paid as much as men because it hadn't occurred to them to ask for raises, etc., I decided it was probably true for a majority of businesswomen... Anyway, more of the info from the jacket: "Other books have told you how to get what you want by being more like a guy. Pitch Like A Girl tells you why its an advantage to be who you are and how to do better by bringing more of yourself to work." The TOC: 1. Pink and Blue 2. The Quck-dry Chapter 3. What's In your head that's not in his 4. The Me, Inc Mindset 5. Visioning: Discover What You Really Want 6. Identifying Prospects 7. Pre-pitch homework and heartwork 8. Crafting the pitch 9. Pricing the pitch 10. Packaging the pitch 11. Delivering the pitch 12. Closing Conclusion A Word to the guys The Empathy Quotient The Systemizing Quotient Bibliography And on a side note - non-fiction books without indexes - of which this is one, annoy me.


Recommended Article for You close

  Work at home online

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Executive Blind Spots

Angel Investors Where Are You?

Winning Market Share in a Tough Economy
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.